Marketing

Social Media; raising brand awareness and generating leads.

Marketing has always been at the core of any business, it’s no use having a product or service and customers not knowing it exists. But in the past decade media and marketing have under gone a dramatic shift. Before cash ruled the advertising budget, and only those with enough money to throw at the issue could hope to get exposure. Then social media marketing arrived on the scene. Suddenly...

The Emirates Academy of Hospitality Management honoured as a Strategic Partner of Dubai SME

Dubai, 21 May 2015: The Emirates Academy of Hospitality Management (EAHM), one of the world’s leading hospitality business management schools and a part of the global luxury hotel company Jumeirah Group, was honoured as a strategic partner of Dubai SME at the Graduation Ceremony of the Dubai Entrepreneurship Academy on 20 May 2015. The event was attended by His Highness Sheikh Ahmed Bin Mohammed...

New Ponemon Institute Survey Reveals Time to Identify Advanced Threats is 98 Days for Financial Services Firms, 197 Days for Retail

83 percent of Financial Services, 44 percent of Retail Firms Experience More Than 50 Incidents per Month Burlington, Mass., May 19, 2015 – Financial Services and Retail organizations agree, advanced threats are the most serious security challenge facing their organizations. Despite the concern, both industries struggle to identify these attacks once they are inside their network, according to a...

The Bureau Dubai hosts a workshop on how to launch a food truck business in Dubai with infographic

In partnership with Imago Growth Accelerator and Aseel F&B, The Bureau Dubai, aco-working space that provides support for local startups and small businesses to start, manage and grow their business hosted a unique workshop on how to a launch food truck business in Dubai. They welcomed Tahir Shah of Moti Roti to give an insight into his journey when launching his Pakistani street food truck with...

The Bureau Dubai hosts a Workshop on how to Launch your Food Truck Business in Dubai

Given the recent rise in popularity in Food Truck popping up around Dubai The Bureau Dubai will host a workshop on Wednesday, 13th of May 2015 in their coworking space in Downtown Dubai from 7pm til 9pm. The workshop will be headed by Tahir Shah, Managing Director of Moti Roti which is a trendy new Food Truck concept bringing traditional Pakistani food with a healthy twist to the streets of...

Branding on a Budget

In a nutshell a Brand is the face of your company which sends out a message to your customers. Creating your brand takes time and at many stages in your company lifecycle you can decide to re-brand to keep fresh in the market or to even target a new audience. So how do you create a brand that will stand out and give the right message you want to get across? If you have the budget then it’s a...

Top 6 Online Tools for Running your Startup Business in Dubai

We all know that when you are starting up your own small business you need to keep the costs down at the same time as being a well oiled machine that can compete efficiently in the market. Here are a few useful online tools that can help you startup and continue to grow your business all at low costs or even for free! 1. DED E-services This is a great local tool directly from the Dubai Economic...

ADNIF Awards Mini Cooper to the Winner of Personal Finance Campaign

Abu Dhabi National Islamic Finance (ADNIF), a wholly owned subsidiary of the National Bank of Abu Dhabi, has awarded a Mini Cooper to Nasir Mohamed Al Ali, the first winner of its Personal Finance Campaign.ADNIF’s personal finance campaign started on 1st March and continues until 31st May 2015. During the campaign ADNIF enters the name of the clients who avails personal finance of AED 300,000 and...

Retail and Hotel Sectors Best Performers in Jeddah Real Estate Market, According to JLL Q1 2015 Real Estate Market Overview

KSA, 5 April 2015 – JLL, the world's leading real estate investment and advisory firm, today has released its first quarter (Q1 2015) Jeddah Real Estate Overview report that assess the latest trends in the office, residential, retail and hotel sectors. Mr Jamil Ghaznawi, National Director and Country Head of JLL KSA, commented: "In the first quarter, the Jeddah real estate market experienced...

The Bureau Dubai hosts a weekend to celebrate Women in Business in their Social Workspace in Downtown Dubai

Sunday March 8th 2015, Dubai- The Bureau Dubai, asocial workspace that provides support for local SMEs and entrepreneurs to grow and develop, had their first annual Women in Business Celebration. The Event was to promote networking among female entrepreneurs in Dubai showcasing some up and coming brands who are part of The Bureau Dubai family. They also hosted an evening of talks, discussions and...

Over Half of the Email is Read in Mobile Devices in the Middle East

Liana Technologies, the leading online marketing software company in the Middle East has conducted a research on mobile email usage in the area. The research was made across Liana Technologies’ clients in the region.  The results show that 61 % of email newsletter recipients read their emails in their smartphones. This number is higher compared to global average of 48 % and also correlates to the...

Dubai based Liana Technologies shortlisted in the prestigious European Business Awards competition

Liana Technologies, the leading online marketing software provider in the Middle East, has made its way to the shortlist in the prestigious European Business Awards competition. The company is one of the national finalists in the Customer Focus category, in which succeeding requires customer-focused products and services and high quality. The public can also get acquainted with the finalists and...

Cheil Worldwide to invest in iris

· Following its strongest four years to date, iris is to join the Cheil family of marketing solutions companies · The two companies to remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model Cheil Worldwide, the marketing solutions company based in Seoul, today announces it has signed a deal to acquire a significant initial investment...

Global marketing software company launches its online service LianaPress.AE for news release distribution in the Middle East.

The leading European software provider specializing in digital marketing and online communication software, Liana Technologies Ltd, launches LianaPress.AE online service for news release distribution now also in the Middle East market.   Dubai, October 30. - Liana Technologies announced the successful launch of LianaPress. AE, the in-house developed service designed for distributing companies'...

Liana Technologies named National Champion in the European Business Awards 2014/15

Liana Technologies succeeds for the second time in Prestigious Awards competition. Liana Technologies has been named as a National Champion in The European Business Awards sponsored by RSM International; a prestigious competition supported by businesses leaders, academics, media and political representatives from across Europe. The European Business Awards now in its 8th year engaged with over...

Bosch Automotive Aftermarket rewards region's auto traders

FIRST AUTO TRADE LOYALTY PROGRAMME LAUNCHED IN THE REGION Dubai. Bosch, one of the world’s biggest suppliers of spare parts to the automotive industry, has unveiled a new trade loyalty programme in the Middle East. The new ‘extra’ loyalty programme allows auto spare parts traders to collect points throughout the year on every purchase they make from a wide range of selected spare parts from...

Cheil Worldwide partners with Samsung stage Galaxy 11 campaign, a new level of marketing to merge sports and entertainment

 Galaxy 11, a holistic and fan engaging campaign including mobile games and retail showcase, to provide interactive experiences with the brand. It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to the galactic war. Since then, the legendary...

Madi International launches International Star brand Goldwell during Walk of Beauty'

Madi International – one of the Middle East’s leading  salon and beauty centers supplies with a reputed professional beauty brands, launched International star brand, Goldwell during the annual ‘Walk of Beauty’ event, the biggest hair-show in the Middle East region.  The Walk of Beauty event which was held in conjunction with Messe Frankfurt at Beauty World exhibition Middle East, was showcased...

KODAK Showcases its Trendsetter Q800 in Algeria

KODAK TRENDSETTER Q800 was launched at Algeria’s 4th International Printing and Packaging Technology Exhibition in April. The three day conference aimed at the Algerian printing market showcased some of the latest innovations in the printing industry in order to promote state-of-the-art printing and packaging technology and to foster partnerships with leading suppliers of the industry. Kodak’s...