Releases

Cheil Worldwide to invest in iris

· Following its strongest four years to date, iris is to join the Cheil family of marketing solutions companies · The two companies to remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model Cheil Worldwide, the marketing solutions company based in Seoul, today announces it has signed a deal to acquire a significant initial investment...

Cheil Worldwide Appoints New Digital Director for the MENA Region

Cheil MENA, part of South Korea’s largest advertising network, Cheil Worldwide, has appointed Anis Zantout as their new Regional Digital Director with immediate effect. The senior appointment continues to illustrate Cheil’s commitment to the Middle East and North Africa and its objective to grow the advertising agency organically by working with local brands, whilst also building a regional...

Color Therapy, a campaign devised by Cheil Worldwide, was presented in Dubai at the opening of the International Symposium on Electronic Art

The performance involved about 50 volunteering participants in an orchestrated gathering whose electronically choreographed umbrellas responded to the ‘emotion-color’ of passers-by and tied into the video installation on the large scale screen. To put simply, when a passer-by entered his or her emotion into the Galaxy Tab S, it was immediately visualized on the giant screen and the umbrellas.Ms....

Cheil takes over experiential duties for du

Hala Badri, Executive Vice President – Brand and Communication du said; “Throughout the pitch process, we sought an agency that could adopt a multi-channel approach to live events and develop creative concepts, that will drive customer engagement and encourage our customers to participate in the evolution of our company, products and solutions. Cheil not only delivered technology inspired ideas,...

Cheil consolidates its digital capabilities by taking home Coke Studio

Coke Studio is a music television series that brings together established Arab and international artists to collaborate and record an original song by meshing unique genres of music in the Middle East and North Africa.The account will require Cheil MENA to develop digital assets that would support the increase of online engagement and conversations about Coke Studio amongst the target audience...

Cheil Worldwide partners with Samsung stage Galaxy 11 campaign, a new level of marketing to merge sports and entertainment

 Galaxy 11, a holistic and fan engaging campaign including mobile games and retail showcase, to provide interactive experiences with the brand. It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to the galactic war. Since then, the legendary...