Marketing

Majid Al Futtaim launches first integrated brand campaign

UAE. Majid al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has announced the launch of its new integrated brand campaign that will debut on primetime television during May. It is the company’s first comprehensive advertising effort since it unveiled a new brand direction and corporate identity in December last year. The multi-platform...

GE Oil & Gas opens rapid response OEM aftermarket center in Jebel Ali

GE’s Measurement & Control business, a division of GE Oil & Gas, transformed the Jebel Ali facility into a dedicated OEM aftermarket center (AMC) to help customers manage valve maintenance and reduce unplanned downtime. The AMC offers rapid response programs, including ValvFAST that enables GE to meet the emergency delivery requirements of customers. It is now fully equipped with a dedicated...

Fatafeat announces brand refresh in time for Ramadan season

NEW BRANDING AND ‘HOME OF THE SMILE’ POSITIONING FOR THE CHANNEL, MAGAZINE, WEBSITE AND SOCIAL MEDIA BRAND NEW SERIES ‘FATAFEAT’S NEXT GREAT CHEF’ ALSO ANNOUNCED Dubai – Fatafeat, the #1 food network across the Middle East, announced at an exclusive event at the Waldorf Astoria Hotel last night that it will be undergoing a brand refresh next month in time for the Ramadan season. The brand new...

Getting a Job in Islamic Finance gets easier

Country: United Arab Emirates Industry Sector: Finance & Insurance Description: Ethica Institute of Islamic Finance in Dubai partners with eFinancial Careers, one of the world’s leading financial services careers website. Comments: eFinancialCareers, one of the world’s leading financial services careers website today announced its partnership with Ethica Institute of Islamic Finance in Dubai,...

Liana Cloud services expand in Germany and France

Liana Technologies, a leader in marketing automation tools, is continuing its expansion this spring by opening offices in Paris and Berlin. Since its founding in 2004, Liana has developed innovative SaaS-based software for professionals in marketing and communications. The software enables and optimizes diverse solutions for both marketing and PR and provides tailored SaaS for each client,...