Before joining Cheil, Kudryashova was also consulting for Open D Group, an agency specialising in retail design, packaging and consumer engagement, where she expanded the company’s expertise into shopper-centric retail solutions.
Kudryashova’s experience in shopper marketing will mirror Cheil’s experience in retail through clients such as Samsung and du. Olga will be responsible for overall planning and strategy, integrating Cheil’s global planning tools with pan-Arab insights. Across the entire client portfolio, that also includes Hankook, GEMS Education, The Dubai Supreme Council of Energy, Mohammad Bin Rashid Fund for SME and DED along with its entities to name a few, Kudryashova will lead the creation of brand and consumer engagement initiatives.
On the appointment, Kudryashova said, “Cheil’s creative proposition around ‘Ideas that Move’ and their South Korean philosophy resonates with me as much as it does with clients. I also have the opportunity to work across all disciplines since Cheil is a completely integrated creative agency offering its clients a full range of services including experiential, retail, and digital marketing.”
Keesoo Kim, President of Cheil MENA added, “Olga’s experience, especially in retail, and her understanding of the local consumer will give Cheil the insights upon which we can develop ideas that move people into action and clients closer to customers. We have already seen the effect Olga had on brand innovation in her previous roles and I am delighted to welcome her into the fold.”
Olga brings more than 10 years of experience in the FMCG, real estate, banking, airlines, tourism and hospitality, retail, automotive and telecom sectors.
Cheil Worldwide Inc. is South Korea’s largest and one of the leading global marketing solutions companies. Cheil's creativity is world renowned, as the network is highly awarded by international festivals including Cannes Lions, CLIO, Spikes Asia, Dubai Lynx, AdFest, Effie Awards and China International Advertising Festival. The network enjoyed a stellar performance at the 2013 Cannes Lions International Festival of Creativity, winning 21 Lions including the Innovation Grand Prix, Titanium and four Golds. Discover more at www.cheil.com