DUBAI, UNITED ARAB EMIRATES, 12TH APRIL, 2021 — Canon Inc. announced that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 18 consecutive yearsi from 2003 to 2020.
Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras - CMOS image sensors, image processors and interchangeable lenses - under the core concept of speed, comfort and high image quality. Putting together a wide-ranging product line-up, from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of 118ii combined RF and EF series lenses that make possible a wealth of creative expression. Canon continues to support the diverse needs of customers.
During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D in September 2003. This ground-breaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of ground-breaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. In October 2018, Canon announced the EOS R system - including the EOS R full-frame mirrorless camera and RF lenses that fully leverage their optical technologies – that further expanded the range of imaging creativity and opened new possibilities for visual expression. Over a long history beginning in the age of film, and with the support of loyal users, in 2019, the EOS series achieved the remarkable milestone of 100 millioniii total EOS cameras sold.
In July 2020iv, Canon launched the EOS R5 full-frame mirrorless camera, equipped with cutting-edge technology in pursuit of next-generation visual expression. In striving to further expand its line-up, Canon managed to secure the No. 1 share of the global market for the 18th consecutive year.
Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.
i. Based on a Canon survey.
ii. Includes 30 EF Cinema lenses (EF mount/PL mount) for visual productions and 4 lens extenders. As of 29th March 2021.
iii. Including cinema cameras for visual productions.iv. Also in 2020, Canon released the following digital interchangeable-lens cameras: the EOS-1D X Mark III (February), the EOS 850D (June), the EOS R5 (July), the EOS R6 (August) and the EOS M50 Mark II (November).
About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East is based in Dubai, UAE.
Founded in 1937, the desire to continuously innovate has kept Canon at the forefront of imaging excellence throughout its 80-year history and has commitments to invest in the right areas and capture growth opportunities. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.
Canon’s corporate philosophy is Kyosei – ‘living and working together for the common good’. In EMEA, Canon Europe pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services.
Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
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