WENASI signs exclusive distribution agreement with Urth Yarns in the Middle East

Urth’s full range of yarns, patterns and kits will now be available across the Middle East through WENASI, who will employ its sales, marketing and e-commerce expertise to distribute Urth’s hand dyed and environment friendly portfolio.

DUBAI, UNITED ARAB EMIRATES – 26 October 2020, WENASI Yarns Trading LLC, the parent company of the online craft store, Yarns Dubai, and a leading regional value-added distributor and retailer of yarn, threads, and craft supplies in the Middle East, announced the signing of an exclusive multinational distribution agreement with Urth Yarns, a family owned yarn company specializing in hand dyed natural yarns.

With this agreement, Urth’s full range of yarns, patterns and kits will now be available across the Middle East through WENASI, who will employ its sales, marketing and e-commerce expertise to distribute Urth’s hand dyed and environment friendly portfolio.

Urth develops and employs innovative dyeing techniques, and their yarns are dyed and prepared by skilled hands of women at their studios in Mersin and Istanbul. Partnering with Trees for the Future (trees.org), in their mission to provide families with tools and knowledge to plant trees in Africa, every skein of Urth Yarns sold plants a tree.

“We are thrilled to be named an exclusive distributor of Urth’s product range in the Middle East,” said Asad Azizi, CEO of WENASI. “The demand for knitting, crochet, macrame, cross stitch, embroidery and other craft supplies has intensified during the global pandemic, and with Urth we have expanded our offering of sustainable and eco-friendly products while helping keep the earth green.”

“As Urth Yarns, we work hard to create innovative and high quality yarn collections that are environmentally friendly and pleasure to work with,” added Emir Koc, Head of Business Development at Urth Yarns. “We are happy that our products will reach thousands of knitters and crocheters in the Middle East thanks to our collaboration with WENASI. We plant a tree for every skein of yarn sold. We want to thank you in advance for your contribution to Planet Earth!”

Urth Yarns are currently available online and at your LYS (local yarn store) in the region, and an expanded range of models will roll out on Wednesday, 28th October 2020.