AFRA - The much awaited fashion event is here!

Dubai, September 2022 - With what is slated to be the finest spectacle in luxury and fashion,event curators - Niti Gupta and Aniqah Javed, are ready to unveil the first outing of ‘AFRA’ – a luxurious showcase of bespoke fashion & lifestyle, on the 24th of September at The Mandarin Oriental, Jumeira, Dubai, that has created quite a buzz in the city already.

With AFRA, an enthusiastic and stylish approach to the fashion event space comes to life, giving a cutting edge to fashion soirees in the Gulf region.  AFRA is not just a fashion exhibition, rather it's a creative endeavour that’s bringing to life 'luxury' in a new fresh form, and their social media promotions and shoots have been highly appreciated and engaged with.

A veritable treat for the fashion connoisseurs, luxury & wedding shoppers, AFRA opens its doors for just a day, and will be home to a carefully curated selection of globally renowned designers, including a few coveted ones who are exhibiting for the very first time outside their homeland. Additionally, AFRA has also extended support and lent a platform to debut and upcoming designers. Niti and Aniqah have further made the shopping experience unique as they have personally styled looks from each collection - creating ensembles that appeal to the evolving aesthetic of today’s woman. A far cry from the run off the mill styling, the looks curated by Niti & Aniqah, revisit and reinvent the way a modern woman dresses. Experimental & fashion forward, yet veiled with a touch of familiarity - the ensembles are sure to woo their audience! You can view the styles and collections coming on their Instagram handle @theafraworld

From high end couturiers and luxury ateliers, to classy pret and bespoke jewellers as well as eclectic accessories, it will be a sparkling oasis in a desert. Some of the designers and brands exhibiting at the event, include, Iqbal Hussain, Rina Dhaka, Shamaeel Ansari, Adnan Pardesy, Maheen Khan, Mariam Bengali, Zainab Zulfiqar, Fine Jewels by Preeti Shah, LS Zaveri, Meru, Yaz Jewels, Kokommo, Ara Handcrafted Leather, Sherezad Fine Jewellery, Kara Sara Singapore, Mina Siddiquie, Shaira Fashions Dubai and a very special designer Albina Ahmadi from Uzbekistan, and many many more.

Speaking about the concept, Niti & Aniqah, Founders, AFRA say, "With AFRA we aim to change the way a luxury or a fashion buyer engages with a brand. The thought is to create a holistic experience in a fashion exhibition, where the brands, their offering, the décor, & the entire ambience collectively speak of quiet, elegant luxury. Secondly, our vision is to make  AFRA an “exclusive yet accessible’ fashion soiree, that styles and showcases a mix of revered and upcoming brands, thereby making fashion shopping easy and experiential for Dubai . With AFRA, we want to make Dubai a destination for interesting and stylish fashion soirees, since Dubai personifies luxury, and an exquisite taste for the finest things of life"

Go ahead and mark your calendars for an awe-inspiring exhibit of glamour, finesse and sublime luxury. AFRA waits to welcome You!