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Be Unique Group

The most innovative SME in GCC is announced

Media release.
Published: 17-Nov-2015 03:15 pm
Publisher: Be Unique Group

Dubai – The Eternity Medicine Institute, Dubai has won the Business Innovation of the Year, 2015 at the Gulf Capital SME Awards which were hosted on 26th October, 2015 at The Westin Dubai Mina Seyahi Beach Resort and Marina. The award honors companies that aspire to reinvent how a particular industry works.

The Eternity Medicine Institute is UAE’s first dedicated preventive age management healthcare clinic which focuses on building innovative ways in the industry. It uses advanced health screening technologies and cutting-edge treatments which focus on personalized prevention of diseases to significantly improve health and well-being.

This breakthrough in the medical field has been achieved by the focus and persistence of Markus Giebel, CEO of Eternity Medicine, who already has 40 patents for his inventions in optical fiber technologies obtained during his work at Corning Incorporated in USA.

After coming to Dubai in 2005, Giebel started an investment bank – Vedera Capital and got involved in the real estate business. A qualified engineer with an MBA degree in business, Giebel’s precise and elaborate approach to business earned his leadership an impeccable reputation.

In 2008, he was announced the CEO of Deyaar – the leading real estate developer. His strategical thinking and leadership sailed Deyaar through the financial crisis of 2008, keeping the company at the forefront of the market.

Finally in 2012, Giebel envisioned the opportunity in the preventive healthcare market and directed his expertise to bring healthcare management to a qualitatively new level. At Eternity Medicine, health management programs blends traditional healthcare with age management healthcare, and are managed through SAM software – an award winning innovation by Giebel.

The SAM technology predicts and identifies illnesses well before their occurrence. Hence, a system which combines the better of two worlds’ .i.e. science and business.

“We manage our patients’ health the same way we manage a company. We identify the good points and risk factors in a patient’s health and our physicians give them a health forecast, specifying the goal, methods and timeframe needed to achieve this objective”, says Giebel.

Currently the Eternity Medicine Institute provides innovative healthcare systems to numerous private corporate clients at a speed of 20 minutes per employee. This gives corporate entities an opportunity to employ a proactive approach towards staff health.

To learn more about Eternity Medicine Institute, visit


Eternity Medicine Institute, Dubai is a first-of-its-kind medical practice in the UAE focusing on personalised prevention of disease, using advanced health screening technologies and cutting-edge treatments to significantly improve health and well-being.  By creating a comprehensive health report for individuals, families and employees all over the UAE, patients are being empowered to take control of their health to sustain, long and productive lives that are full of vitality. 

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