Liana Technologies brings Google AdWords services into its Marketing Cloud software

Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google advertising with Liana tools and use their data from multiple channels more effectively for reaching new customers and targeting existing ones.

“The Google ads integration complements our digital marketing and PR solutions with search engine advertising and adds the final missing piece to our software. Marketers can now manage their entire digital marketing strategy with a single platform. For example, include Google ads to their marketing automation chain or extend their email marketing with paid media. This is ground-breaking for marketers who nowadays struggle with multiple, ever-growing number of tools, and scattered data,” explains Lari Suomalainen, the Global Head of Sales at Liana Technologies.

Liana solutions, now enriched with Google AdWords, support marketers in data management at all stages of the digital marketing process. The tools help marketers at the early stage of the purchase funnel to manage data, attract new audiences and build brand awareness. Later, Liana tools provide tremendous benefits in the automation of marketing processes.

Using a single platform from one software provider as the hub for data management allows marketers to reach very specific audiences. Instead of reaching out to anyone with the right search intent, marketers can engage visitors of a certain web page or find audiences that are similar to the group of existing contacts in the marketing database. This will help to extend the marketing reach even further and allocate ad spend with the most promising audiences.

“The Liana Technologies team is very excited about the new opportunities we can now provide to marketers. The connection with Google services allows us to keep on doing what we are good at i.e. helping our customers to tackle the digital challenges of marketing and PR – this further strengthens our position as a true omnichannel martech provider.” says Samuli Tursas, the CEO of Liana Technologies.

More information:

Tomi Saikkonen
Vice President, Middle East
Liana Technologies Ltd.
+971 555 48 5467
tomi.saikkonen@lianatech.com

Lari Suomalainen
Global Head of Sales
Liana Technologies Ltd.
+358 45 124 5857
lari.suomalainen@lianatech.com

Samuli Tursas
Managing Director
Liana Technologies Ltd.
+358 40 513 5890
samuli.tursas@lianatech.com