News release is a great opportunity to remind our target audience about our brand via news media. Therefore, no wonder that those, who understand its benefit, invest into this PR channel.
Initially news is written for an ultimate press reader, while journalists are the ones who determine whether our material is published or not. A justified question comes here: ”Do journalists really need someone to write news for them?” - Surely, they do! Just because companies' official news is one of the most sustainable sources of information about what is going on ”around”.
On the other side, in order to find an interesting news-brake and deliver quality content to their target readers journalists have to go through dozens of press releases daily.
These are just some examples of mistakes that we believe are the most wide spread. If you can continue the list, please share your experience by commenting on this post.
Service LianaPress » is professional solution for distributing your news to local and regional news media. It insures delivery of news releases to your target journalists and editors including all attachments regardless their size and format.