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Top 5 trends in communications
The spring brings a fresh breeze to communications. Instead of paid advertisements, customers value meaningful content and service providers’ expertise. What things you should consider when you plan your communications strategy. We made a list of five communications themes that rule this year. 1. Storytelling –make the message come alive with a story Meaningful content becomes more and more...
10 most common mistakes to avoid in writing a press release
News release is a great opportunity to remind our target audience about our brand via news media. Therefore, no wonder that those, who understand its benefit, invest into this PR channel. Initially news is written for an ultimate press reader, while journalists are the ones who determine whether our material is published or not. A justified question comes here: ”Do journalists really need...
Efficient news release: how to get your news published
When writing a news release PR specialist should keep two goals in mind: 1. create a positive image of his company and 2. insure the maximum possible media coverage. On average journalists get dozens of press releases on daily basis. Let's put ourselves in their shoes and try to see what makes a story interesting from the perspective of both journalists and the ultimate reader. Before going any...
How to structure a press release?
Although no official standards for press releases exist, there is an established format for public news. A company can announce, for instance, an upcoming event, management reshuffle, nominations and awards, new products launch, sales benchmarks, etc. Provided a press release is well written, it might be published in media in its original format with minor corrections from the journalist's side....
Why use a professional service for news release distribution
Press release, new release, press statement, and media release is official news of a company written for the purpose of sharing it with the public. Before the Internet came into global usage, press releases for decades were spread via traditional mail. A new era in news release distribution started with the introduction of facsimile. However, it was not before the early nineties when email...
