Over the past decade, companies around the world have started the process of digitising themselves to cope with the ever-changing and rapidly global landscape, particularly when it comes to data and automation. The terms ‘digital transformation’ have been used loosely over and over again but often, it simply comes down to how businesses utilise, implement and operate digital technology in their activities. When the pandemic hit in 2020, this process was drastically accelerated, often at the expense of many smaller businesses who did not have the resources, time or expertise to follow through with the demands.
Alyssa Al-Maiahi, the Founder of the Marketing Agency in the UAE, shares some insight as to how her team successfully adapted and helped their clients succeed: “We had to be fully present for our clients and guide them through this process. The team at Mint Stalk is extremely digitally savvy and qualified - it was finally the time for us to face this challenge together and focus on how to make it happen fast for our partners while still going at their own rhythm. We didn’t want any of them to be disadvantaged by what was coming. Even for us internally, we really had to speed up that process.”
Indeed, Mint Stalk has only been in business for 3 years and yet, it has achieved impressive growth when it comes to its clients and overall reputation in the UAE. It simply required the team to adapt and readjust their activities and culture in order to find the right solutions.
She continues: “Some things were new to us but overall, we are very satisfied with the outcome and some of our clients even inspired us with their creativity. For instance, some hospitality brands we work with started opting for contactless check-ins and check-outs as well as keyless entry to rooms. It’s really impressive how such creative ideas came about in moments of need. Some of our clients required that their activities were shifted online into e-commerce platforms, something we were already familiar with and could easily assist them with. Some of them required us to organise online events and webinars, and some required a more extensive use of data from our side. The list goes on! It was an incredible learning experience and digitalising ourselves fully really helped us help them. Our goal was to prevent losses for our clients and I think we can safely say that we have achieved that.”
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
A Fresh Way To Grow Your Brand.