Software service provider Liana Technologies has commenced as a Pipedrive Elite partner offering Pipedrive Customer Relationship Management (CRM) system to its clients. The company is also integrating its email marketing and marketing automation solutions to Pipedrive.
Liana’s Partnership with Pipedrive enables streamlining the actions between sales and marketing teams and improving their mutual efficiency. According to Lari Suomalainen, VP of Partnerships & Ecosystem from Liana Technologies, combining sales and marketing activities and the data gathered from them is vital in business, as it allows companies to operate more effectively and make better business decisions. "For Liana, this is a big step forward to be able to serve customers who look for a one-stop-shop provider for their CRM and Martech solutions. With the help of Pipedrive, we can offer our customers a seamless user experience and minimize the friction between marketing and sales teams,” Suomalainen summed up.
"We are excited to have Liana Technologies on board as Pipedrive’s Elite partner. With extensive experience in the Martech space, their integration is a great fit to further Pipedrive’s goal to provide our customers with a complete toolkit for accelerating the entire sales process — from generating and qualifying leads to driving and closing deals and managing existing customers,” said Scott Fratianne, VP of Channels Sales & Partnerships, Pipedrive.
About Liana Technologies
Liana Technologies is an international SaaS company with over 15 years of experience in offering marketing and communications professionals high-quality and user-friendly digital marketing and communications technology. With offices in six countries, and over 3,500 global customers, the company is one of the top data-driven marketing technology providers.
Founded in 2010, Pipedrive is the first CRM platform developed from the salespersons’ point of view. Today, Pipedrive is used by sales teams in more than 90,000 companies worldwide. The company is headquartered in New York, has an office in Florida, and many across Europe. Pipedrive is backed by Bessemer Venture Partners, Insight Partners, Atomico, Deutsche Telekom Capital Partners, and Rembrandt Venture Partners.
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Liana Technologies is a marketing and communications software company that develops and sells cloud-based Marketing and PR services for corporate use. Its headquarters is located in Oulu, Finland with sales offices in Helsinki, Stockholm, Munich, Paris, Dubai and Hong Kong. Liana Technologies is a fast-growing company with over 3,500 corporate customers. For the past eight years, the company has been ranked on the Deloitte Technology Fast 50 Finland list. Liana Technologies is a privately held company founded in 2005.