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GrassCo (member of Al Sorayai Group) sponsor and panelist in the 3rd Annual Middle East Smart Landscape Summit 2015 in Dubai, UAE

GrassCo (member of Al Sorayai Group) sponsor and panelist in the 3rd Annual Middle East Smart Landscape Summit 2015 in Dubai, UAE

GrassCo (member of Al Sorayai Group) sponsor and panelist in the 3rd Annual Middle East Smart Landscape Summit 2015 in Dubai, UAE

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Jeddah, Saudi Arabia, April 30, 2015 – GrassCo (member of Al Sorayai Group) recently attended the prestigious “3rd Annual Middle East Smart Landscape Summit 2015” - April 28 to 29, 2015 at Sofitel The Palm Resort and Spa, Dubai, UAE, with an exciting series of keynote speeches, panel discussions, case studies and networking sessions. The summit is produced by global conference organizers, Expotrade.

First day of the summit focused on implementing sustainability across Dubai parks; landscaping from a private developer’s perspective; design with nature; impact of urban spaces on public health; ecological restoration; sustainable landscape architecture; use of aerial drones for landscape architecture; artificial turf; irrigation solutions; adversity in landscape construction in UAE; living systems in Singapore; systems for productive and edible landscapes.

Shaikh Talal Saleh Al-Sorayai, Shareholder of GrassCo (Member of Al Sorayai Group) provides his applauded speech at the beginning of the panel discussion.

The discussion on the first day discussed about artificial grass and its use in sports and recreational facilities in the Middle East with the theme, “Why Artificial Grass makes sense for the Sports and Recreational facilities of Middle East” it tackles the challenges and opportunities involved in using artificial grass in both the segments of sports and landscape for the arid region of Middle East.

Thomas Buscheinen, Senior Advisor of GrassCo represented the company together with the other panelist from other industries; Andrew Anderson, Landscape Architect from Oman Botanic Garden of Diwan of Royal Court, Peter Scott, Manager, Urban Planning & Landscape Architecture Department, Khatib & Alami  and Steven Velegrinis, Director of Urban Design, Perkins+Will.


The summit was attended by over 400 including prominent personalities,
dignitaries, senior level landscape architects, government authorities, urban planners, developers, environmental specialists and contractors from across the GCC, the two-day summit features sessions on developments in sustainable landscaping in the region, ranging from greening initiatives, landscape design, architecture and construction, to artificial turf, irrigation, urban green spaces and ecological restoration. The agenda features over 20 sessions, including speeches, case studies and panel discussions which GrassCo (member of Al Sorayai Group) is proud as one of the panelist last 28th April 2015.

“The Middle East Smart Landscape Summit, held under the esteemed patronage and guidance of the Dubai Municipality. GrassCo Green Life of Al Sorayai Group as one of the sponsor lead by Shaikh Talal Saleh Al-Sorayai, Shareholder Marc David, General Manager and Syed Musheed, Operations & Export Manager, said that the event is significant for GrassCo to show the importance of artificial grass in the arid region of ME’.


About GrassCo  

Al Sorayai Group has established a specialized manufacturing division as “GrassCo” for artificial grass located in Jeddah, Saudi Arabia. GrassCo produces artificial grass using the high quality standard yarns from the top-notched European supplier BONAR which is the world leader of artificial grass yarns for both segment i.e. Sports and Landscaping. GrassCo success is founded on the combined expertise and experience of our employees with commitment to innovation, quality and customer service.


For more information about GrassCo, visit us at www.grass-co.com

Customer Service: (+966) 920022511

Technical Sales:

GrassCo Green Life

Industrial Area, 90 Street, Phase-4
P.O. Box 31279 Jeddah 21497, 

Kingdom of Saudi Arabia

Tel: +966 12 638 0527 ext. 213, 299, 212, 204

Fax: +966 12 638 0527 ext. 601

Email: [email protected] [email protected]

  • Peng Flora
  • Multichannel Marketing Manager
  • +971 55 9511 998
  • [email protected]

Contact information

  • Peng Flora
  • Multichannel Marketing Manager
  • +971 55 9511 998
  • [email protected]

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