V-Marine, a leading provider of houseboats and floating resorts, is proud to announce the opening of its commercial office in Dubai, UAE. The new office will be led by Giovanni Sorrentino, a well-known figure in the yacht industry for his collaborations with European and GCC yards such as Silent Yacht, an award-winning company for sustainable yacht industry, and Tecnomar for Lamborghini. Sorrentino's contribution to V-Marine's development of sustainable and self-sufficient houseboats, floating villas, and resorts will be instrumental in the company's expansion in the region.
Currently the production is served from Bahrain, while V-Marine plans to set up additional production facilities in GCC to meet the growing demand for houseboats and floating resorts projects in the area. This move is in response to the significant growth and the increasing demand from customers in the region, which is expected to soon outpace the current production capacity in Bahrain.
"We are excited to have Giovanni Sorrentino leading our Dubai operations," said Wael Joujou, CEO of V-Marine. "His experience and expertise in sustainability yachts will be invaluable as we expand our presence in the UAE market and deliver high-quality, self-sufficient houseboats, floating villas, and resorts."
Sorrentino's and V-Marine's commitment to sustainability will drive the development of innovative solutions for houseboats and resorts that are both luxurious and eco-friendly.
"The UAE is an important market for us, and we are committed to serving our customers here with the highest quality sustainable houseboats and floating resorts," said Sorrentino. "With the new production facilities in UAE, we will be able to better meet the growing demand for our products and services in the region while contributing to a more sustainable future."
Wael Joujou added “V-Marine house boats already met the taste of UAE boaters thanks to the quality of the construction and the finishing of the interior space. Now the next step is to bring technology and sustainability to our models in order to offer not only an eco friendly experience but also a valid alternative to the Luxury Yacht industry in terms of luxury and space at a much more reasonable price”
Wael and Sorrentino met occasionally in Qatar during the Launch of the floating pop-up Lounge at the Pearl Doha, produced by V-Marine, during exclusive presentation of the Urus Performante, and that experience led only recently to a fruitful collaboration .
V-Marine has a strong track record of delivering high-quality houseboats and resorts projects to customers around the world, and the company's expansion into UAE represents a significant milestone in its growth trajectory. V-Marine is confident that its presence in UAE will enable it to better serve its customers in the region, and looks forward to continuing to deliver exceptional products and services to its customers in UAE and beyond.
Dubai, UAE - Sustainable tourism is essential for Mercure Dubai Barsha Heights and other Accor brands in the hospitality industry across the United Arab of Emirates. For Mercure, Sustainability is about managing the operations more efficiently, reducing water and energy consumption, and creating innovative ways to solve the existing problems whereby incorporating sustainable practice into everyday life. Embracing Accor's initiatives aligned with what we believe as an organization, Mercure Dubai strives to implement innovative technologies that are best for our guests, the environment, and our employees.
Mercure Dubai has recently taken part in a significant month-long event of Sustainability Competition, participated by the internal departments who have showcased the creativity and innovation to bring the management’s sustainability vision to life. Using waste and recycling items generated in the department, they have created new functions and decorative items.
Our Culinary and Stewarding team has developed a Chef's Garden from recycled cans and plastic bottles to grow organic herbs such as bay leaf, rosemary, thyme, cherry tomato, and even corn. Recycling has always been the main focus of the Housekeeping Department, the Laundry team never throw away the discarded linen, instead transformed them into new functions, such as pillowcases, laundry bags and floor mops etc. - the creative ways to save additional expenses. The Engineering team has won the competition with their sustainability project, both creative and functional products. Who would have known that we could come up with an amazing replica of top tourist spots in the city from waste palettes, and from an electrical waste drum, we could come up with functional tables and chairs.
The Mercure Hotel believes in the importance of Sustainability and its impact on a greener Earth. They consistently take part in Accor's initiatives for Planet 21 in contributing to the sustainable tourism for a better future.
He described the main challenges faced by the world, and stated, “There’s now a peace deficit in Europe and the numbers of refugees is rising. There’s also a big deficit in sustainability and I think that’s where academics can really play a part by working with industry. The third main deficit is a deficit of equality. The number of people living in poverty has increased for first time since 1990”.
DMU hosted the conference with PRME – the UN’s Principles for Responsible Management Education team, which focuses on how to educate future leaders to focus on achieving the UN’s 17 Sustainable Development Goals, global targets which address issues like hunger, poverty and equality.
The theme of the ninth PRME Regional Chapter MENA Forum and 2022 Conference was the ‘Power of Partnerships in Addressing SDGs’. Over three days, a wide range of leaders from business, charity, humanitarian organisations and higher education joined the event.
Dr Mette Morsing, Director of PRME, said “PRME was launched to nurture responsible leaders. It wants to redefine success, focus goals on society, and focus on skills required. Success is often defined as winning the battle. It is a language of conflict, of conquest. It is not the language of partnerships, of collaboration. That is what we want to change in PRME.”
Moreover, Faiz Shah, the Director of the Yunus Centre, which works to build networks promoting sustainable work, poverty alleviation and social business, spoke about how universities can help connect business in their communities. He highlighted that a consequence of the pandemic was the realization that small businesses can be players in a global market because of modern globalised communication, however, the success is dependent on partnerships.
DMU has twice been chosen by the UN as a global hub for SDG 16, the promotion of peace justice and strong institutions and a big part of this status has been down to the creation of strong partnerships across HE to share practice in supporting refugees in local communities.
Hosting the final day was Professor Simon Oldroyd, DMU’s Pro Vice-Chancellor Sustainability, who summed up the conference’s aims, “The purpose of this conference is to connect networks and ideas to try and enact real change. It’s powerful partnerships with industry which move us towards the SDG goals.”
Experts on blockchains also spoke at the event and outlined how the emerging internet economy could help make the distribution of wealth in society fairer.
"Behind sustainable choices is not the actual sustainability of the company, organization, or brand, but the sustainability experience," writes Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc.
If we split the core of sustainability, in addition to the ecological, social, and economical consequences of our actions, we will find something that has a decisive impact on people's behavior, business success, and sustainable development.
This other aspect of sustainability is experience. Sustainability is an increasingly important part of the customer and employee experience. Customers and employees appraise the sustainability of companies, organizations, and brands in relation to their own values. Appraisals lead to subjective meanings and emotions – thus creating an emotional experience of sustainability.
Emotional experiences have a decisive impact on behavior – as do sustainability experiences. We have seen this especially recently. Emotions make us ignite, participate, and commit to things that represent the world we believe in. The emotions within the experiences of sustainability can also cause the opposite: avoidance, resistance, and even aggressive behavior.
From the point of view of companies and organizations, the effects of sustainability experiences are at best seen as traction and retention, or even as a competitive edge. At worst, they can cause loss of customers and employees.
If a company, organization, or brand wants to succeed and be a part of change toward a better world, sustainability experiences are critical to the success of its mission. We must accept that, for example, behind sustainable consumer choices is not product sustainability but rather consumer sustainability experience.
People are not able to react to anything other than the experiences produced by their own judgment.
A company or an organization needs to identify the essential parts of its sustainability to its customers and employees. It is beneficial to find out how elements of the sustainability experience affect behavior. By strengthening engaging elements and fixing or transforming the causes of stagnation, avoidance, and resistance, people are involved – this way it’s possible to create value for customers and employees, strengthen loyalty, and promote a sustainable, profitable growth.
Sustainability must be built, and the sustainability experience managed responsibly. However, this self-evident idea is not so self-evident after all. As people do not react to sustainable actions but rather to their sustainability experiences, it is possible to influence their experiences and emotions in ways that are not responsible but aim only to create images.
Recognition of authenticity contributes to healthy development. Companies, organizations, and brands that embrace sustainability as a key guideline and a part of their DNA implement these principles in all their operations and communications. When deeds and words meet each other and people’s values, the result is hope for the better, trust, change, and ultimately, success.
Sustainability is the way to a better future and competitive edge, but it is often full of curves and pitfalls. We must accept that sustainable actions do not always evoke positive, engaging emotions. It is not sustainable to always do and say what people wish and want to hear.
The consequences of acts of sustainability can be contradictory. Sometimes they mean cutting personal interests, which causes negative reactions. Sometimes the public and social media deal with events in ways that don’t do justice to real efforts.
In all circumstances, it is helpful to identify the customer and employee experiences and reactions. Collective empathy and data are needed to identify emotions as well as their root causes and consequences. The answers are not found on social media, where the loudest voice is often held by a relatively small number of people.
Communication is needed to manage sustainability experiences – not just to evoke images but to portray boldly and uncompromisingly the reality. From time to time, we all need to be steered into the right direction. Sometimes we must give up our own interests here and now so that all people, including future generations, will have hope.
The power of compassion should be better harnessed to engage and involve customers and employees.
The author of the blog post is Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc.
Timo Järvinen, tel. +358 40 505 7745, timo.jarvinen@nayadaya.com
All are welcome to these free events at the DMU Dubai Campus and online. Register now for the Conference and Gala. See the event programmes here.
The Conference, Forum and Gala are a collaboration between the UN PRME MENA Chapter member academics, their institutions and De Montfort University Dubai. The event will investigate the possibilities for leveraging change through responsible management and leadership – and will focus on the application of SDG nexus approaches to establish good practices in order to provide a roadmap for creating better partnerships.
This forum aims to be a catalyst for the development of projects and papers through the partnerships established as the legacy of the conference, to strengthen the connection and collaboration of the PRME MENA Chapter Network and UN Global Compact Networks.
To register for the Conference and Forum – or for the Gala (which requires a separate registration) please go to: PRME Conference & Forum Registration - or for the final day Conference Gala Event go to the PRME Conference Gala. All Attendance is free. Once registered you will receive directions for in-person and online attendance.
SDG 17, Partnerships for the Goals is a key SDG that enables the implementation of all SDGs. Achieving the goals Partnership requires a nexus approach to understand and develop methodologies for change. Businesses, governments and institutions will need to undergo systemic changes beyond the limitations of individual organizations or industries by removing their jurisdictional boundaries that resonates especially with SDG 16, Peace, Justice and Strong Institutions. This will require higher levels of partnership focusing on linking the implementations of SDGs and engaging with all the stakeholders. The level of partnership and integration is expected to grow as we face unprecedented challenges.
Resources:A Nexus Approach for The SDGs: Interlinkages between the goals and targets
Websites: PRME MENA Conference & DMU Dubai PRME Conference
Enquiries & Press Info: prme.mena22@dmu.ac.uk
Expo Gala Enquiries: dmuevents@dmu.ac.uk
Press Enquiries: prme.mena22@dmu.ac.uk
Strategically located in Dubai International Academic City with a purpose-built, independent campus building, DMU Dubai welcomes students from all backgrounds and offers a perfect combination of high-quality teaching, excellent facilities and a fantastic student experience.
The sessions during the Open Day will encourage prospective students to participate in subject-specific talks, speak to academics, industry professionals, and current students, understand application procedures and admission pathways. Future students can explore the state of art facilities firsthand, including interactive learning spaces, design studios, mechanical and electrical labs, moot court, sports facilities, multi-purpose auditorium, library, and on-campus accommodation facilities.
The Open Day is another great opportunity for eligible students to apply for the university’s excellent scholarships. A wide range of student demographics is covered by the DMU Dubai Scholarship Programme and they fall under family discounts, international students' discounts, sports scholarships, community engagement scholarships, students with determination, merit scholarships, corporate discounts, full advance fee scholarships and early bird discounts.
De Montfort University (Leicester) has been ranked in the top 20 universities for graduate prospects in The Sunday Times Good University Guide 2020 and previous DMU graduates have gone on to win Oscars and work with organisations such as the BBC, HSBC, Nike, BMW and the NHS. DMU Dubai students will be offered the opportunity to transfer their studies to the UK campus at any point of the academic year to experience diversity and exceptional international career support by DMU Works, DMU Leicester's careers and employability service.
Manjeet Ridon, provost, DMU, said: “We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each is the embodiment of our success.”
Admissions are now open for September 2022 intake at DMU Dubai for the foundation, undergraduate and postgraduate programmes that include: International Year Zero (with subject pathways), BA (Hons) Fashion Communication & Styling, B.Sc. (Hons) Psychology, BA (Hons) Business and Management, BA (Hons) Interior Design, BA (Hons) Accounting and Finance, Law LLB (Hons), BSc (Hons) Cyber Security, B Eng (Hons) Mechanical Engineering, and MBA (Global). Along with this existing bouquet of academic programmes, the university has extended its offerings to employability-oriented programmes which include BSc (Hons) Architecture, MA Human Resources Management, MSc Artificial Intelligence and MSc Strategic and Digital Marketing, among others. To get more information on all programmes and facilities visit: Undergraduate and Foundation courses (dmu.ac.uk)
To know more about Open Days or to arrange a personalised campus tour, please contact DMU Dubai.
The sessions during the Open Day will encourage prospective students to participate in subject-specific talks, speak to academics, industry professionals, and current students, understand application procedures and admission pathways. Future students can explore the state of art facilities firsthand, including interactive learning spaces, design studios, mechanical and electrical labs, moot court, sports facilities, multi-purpose auditorium, library, and on-campus accommodation facilities.
The Open Day is another great opportunity for eligible students to apply for the university’s excellent scholarships. A wide range of student demographics is covered by the DMU Dubai Scholarship Programme and they fall under family discounts, international students' discounts, sports scholarships, community engagement scholarships, students with determination, merit scholarships, corporate discounts, full advance fee scholarships and early bird discounts.
De Montfort University (Leicester) has been ranked in the top 20 universities for graduate prospects in The Sunday Times Good University Guide 2020 and previous DMU graduates have gone on to win Oscars and work with organisations such as the BBC, HSBC, Nike, BMW and the NHS. DMU Dubai students will be offered the opportunity to transfer their studies to the UK campus at any point of the academic year to experience diversity and exceptional international career support by DMU Works, DMU Leicester's careers and employability service.
Manjeet Ridon, provost, DMU, said: “We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each is the embodiment of our success.”
Admissions are now open for September 2022 intake at DMU Dubai for the Foundation, undergraduate and postgraduate programmes that include: International Year Zero (with subject pathways), BA (Hons) Fashion Communication & Styling, B.Sc. (Hons) Psychology, BA (Hons) Business and Management, BA (Hons) Interior Design, BA (Hons) Accounting and Finance, Law LLB (Hons), BSc (Hons) Cyber Security, B Eng (Hons) Mechanical Engineering, and MBA (Global). Along with this existing bouquet of academic programmes, the university has extended its offerings to employability-oriented programmes which include BSc (Hons) Architecture, MA Human Resources Management, MSc Artificial Intelligence and MSc Strategic and Digital Marketing, among others. To get more information on all programmes and facilities visit: Undergraduate and Foundation courses (dmu.ac.uk)
To know more about Open Days or to arrange a personalised campus tour, please contact DMU Dubai.
Strategically located in Dubai International Academic City with a purpose-built, independent campus building, DMU Dubai welcomes students from all backgrounds and offers a perfect combination of high-quality teaching, excellent facilities and a fantastic student experience.
The sessions during the Open Day will encourage prospective students to participate in subject-specific talks, speak to academics, industry professionals, and current students, understand application procedures and admission pathways. Future students can explore the state of art facilities firsthand, including interactive learning spaces, design studios, mechanical and electrical labs, moot court, sports facilities, multi-purpose auditorium, library, and on-campus accommodation facilities.
The Open Day is another great opportunity for eligible students to apply for the university’s excellent scholarships. A wide range of student demographics is covered by the DMU Dubai Scholarship Programme and they fall under family discounts, international students' discounts, sports scholarships, community engagement scholarships, students with determination, merit scholarships, corporate discounts, full advance fee scholarships and early bird discounts.
De Montfort University (Leicester) has been ranked in the top 20 universities for graduate prospects in The Sunday Times Good University Guide 2020 and previous DMU graduates have gone on to win Oscars and work with organisations such as the BBC, HSBC, Nike, BMW and the NHS. DMU Dubai students will be offered the opportunity to transfer their studies to the UK campus at any point of the academic year to experience diversity and exceptional international career support by DMU Works, DMU Leicester's careers and employability service.
Manjeet Ridon, provost, DMU, said: “We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each is the embodiment of our success.”
Admissions are now open for September 2022 intake at DMU Dubai for the Foundation, undergraduate and postgraduate programmes that include: International Year Zero (with subject pathways), BA (Hons) Fashion Communication & Styling, B.Sc. (Hons) Psychology, BA (Hons) Business and Management, BA (Hons) Interior Design, BA (Hons) Accounting and Finance, Law LLB (Hons), BSc (Hons) Cyber Security, B Eng (Hons) Mechanical Engineering, and MBA (Global). Along with this existing bouquet of academic programmes, the university has extended its offerings to in-demand employability-oriented programmes which include BSc (Hons) Architecture, MA Human Resources Management, MSc Artificial Intelligence and MSc Strategic and Digital Marketing, among others. To get more information on all programmes and facilities visit: Undergraduate and Foundation courses (dmu.ac.uk)
To know more about Open Days or to arrange a personalised campus tour, please contact DMU Dubai.
وفي تعليقه على الحدث، قال وزير الدولة نايجل آدامز:
"يعد التوسع العالمي الذي حققته جامعة دي مونتفورت من قلب ليسيسترشاير في المملكة المتحدة إلى دبي وكازاخستان استثمارًا رائعًا سيسهم في بناء جيل عالمي من الخريجين الجامعيين المتميزين. وهذا يمثل إحدى أروع الصادرات البريطانية أي رعاية المواهب وتنميتها.
"كان من دواعي سروري افتتاح المختبر الهندسي فائق التطور وتهنئة فريق الكريكيت بالجامعة. وآمل أن أرى بعض أسماء اللاعبين الذين تعرفت عليهم اليوم وهم يلعبون الكريكيت في المملكة المتحدة في السنوات القليلة القادمة لصالح مقاطعة يوركشاير العظيمة".
من ناحية أخرى، تعد جامعة دي مونتفورت أحد الشريكين المؤسسين لجناح المملكة المتحدة في معرض إكسبو دبي، وقد استثمرت مبلغ 750,000 جنيه إسترليني في برنامج المملكة المتحدة لعرض مزايا التعليم العالي في المملكة والجامعة في هذا المنبر العالمي.
وكانت جامعة دي مونفورت الموجودة في المملكة المتحدة قد افتتحت رسمياً حرمها الجامعي الثالث في دبي في شهر ديسمبر عام 2021.
وكان من أهم الأسباب التي دفعت الجامعة لرعاية جناح المملكة المتحدة هو التزامن والتنسيق بين إطلاق حرم الجامعة الجديد في دبي ومعرض إكسبو 2020.
ومن خلال هذه الشراكة، نأمل في إقامة وتطوير علاقات جديدة مع دوائر الأعمال في منطقة دولة الإمارات العربية المتحدة وزيادة توظيف الطلاب للوصول إلى الأهداف التي تنشدها جميع فروعنا جامعية.
كما نتطلع أيضًا لإبراز مكانة ومزايا جامعة دي مونفورت ليستر للطلاب الدوليين الراغبين بالدراسة في المملكة المتحدة.
وخلال زيارته إلى جناح الاستدامة، تعرف الوزير على نهج دي مونفرت دبي الذي يركز على خطة طويلة الأجل للمنطقة في هذا الشأن. وشارك في مناقشات حول قابلية الخريجين للتوظيف والحاجة إلى تطوير المهارات القابلة للنقل.
وقدم البروفسور سايمون برادبري، نائب المستشار الدولي وعميد كلية الفنون والتصميم والعلوم الإنسانية في جامعة دي مونفورت، عرضاً موجزاً للوزير عن الرؤية الطموحة للجامعة. وأوضح ذلك بقوله: "نحن نمتلك سجلاً بحثياً متميزاً بفضل التزامناً بخدمة الصالح العام، من خلال البحث فيما يؤثر على المجتمع وحل المشكلات وإحداث تغيير فعلي في حياة الناس وسلوكهم عبر إيجاد حلول مبتكرة في مختلف جوانب الحياة".
وتلتزم جامعة دي مونفورت، باعتبارها الجامعة البريطانية الوحيدة المصنفة بأنها مركز عالمي للأمم المتحدة لتحقيق هدف التنمية المستدامة (16)، بالعمل على دراسة وإنجاز أهداف الأمم المتحدة بشأن التنمية المستدامة في أنشطتها البحثية والتدريسية ومشاريعها. وفي هذا الإطار، تستضيف الجامعة المؤتمر الثامن لمبادئ تعليم الإدارة المسؤولة (PRME) على مستوى الشرق الأوسط وشمال إفريقيا في حرم الجامعة بدبي في الفترة من 21 إلى 24 مارس 2022 لإيجاد منهجيات لتنفيذ شراكات تتمحور حول هدف الأمم المتحدة الخاص بالتنمية المستدامة.
وأضاف سايمون: "تلتزم الجامعة بالعمل على بناء عالم مستدام من خلال نشر مفاهيم التميز البحثي والتفكير النقدي والاستراتيجي والخطط المدروسة بعناية. كما نعتمد استراتيجية بحثية متينة تمثل ركناً أساسياً في رسالة جامعة دي مونفورت".
واستمع المجتمعون أيضًا إلى كلمة من الدكتورة فيديا فينود، رئيسة المجموعة والرئيسة التنفيذية لمؤسسة ستادي وورلد، التي تدير الحرم الجامعي في دبي بالشراكة مع جامعة دي مونفورت- ومن الدكتور مانجيت ريدون، رئيس جامعة دي مونفورت دبي.
وقال الدكتور مانجيت ريدون: "نحن نعلم أنه مهما كان الاختصاص الجامعي، يمثل إعداد الخريجين لتحقيق مسارات ناجحة ما بعد الجامعة أمراً بالغ الأهمية. كما أن تمكين خريجينا من إحداث أثر إيجابي، سواء كان ذلك من خلال خلق قيمة اقتصادية أو اجتماعية أو ثقافية أو بيئية - أو مزيجاً من ذلك كله، هو الشهادة الحقيقية على نجاحنا".
من جهتها قالت الدكتورة فيدهيا فينود، الرئيسة التنفيذية لمؤسسة ستادي وورلد لخدمات التعليم العالي: "تتمتع "ستادي وورلد" بخبرة تزيد عن عقدين من الزمن في تقديم مجموعة واسعة من الخدمات التعليمية بالشراكة مع جامعات دولية من مختلف أنحاء العالم، وستثبت شراكتنا هذه مع جامعة دي مونفورت في دبي مدى فائدتها الكبيرة للطلاب في الإمارات العربية المتحدة والمنطقة بشكل عام. إذ ستساعد شبكتنا الدولية في استقطاب الطلاب من أكثر من 120 دولة ونتطلع إلى تقديم شهادات جامعية رفيعة المستوى والجودة تركز على أهلية الطلاب للتوظيف".x`
**النهاية**
Minister of State Nigel Adams said:
"De Montfort University's global expansion from the heart of Leicestershire in the UK to Dubai and Kazakhstan is an amazing investment that will help build global alumni. It's another fantastic UK export that is nurturing talent.
"It's been great to open the state-of-the-art engineering lab and congratulate the university's cricket team. I hope to see a few of the names I have heard today playing cricket in the UK in a few years playing for the great county of Yorkshire.”
DMU is one of two founding partners of the UK Pavilion at ExpoDubai and has invested £750,000 in the UK programme to showcase UK higher education and the university on a global stage.
In December 2021, the UK-based university officially opened its third campus in Dubai.
One of the key reasons for DMU's sponsorship of the UK Pavilion is the alignment between the launch of the new Dubai campus and Expo 2020.
Through this partnership, we hope to establish and develop new relationships with businesses in the UAE region and increase student recruitment to reach objectives across all of our campuses.
We are also looking to promote DMU Leicester for those international students who would like to study in the UK.
During his visit to the Sustainability Hub, he heard about DMU’s approach focusing on long-term plan for the region. He engaged in discussions about employability and the need for developing transferable skills.
Simon Bradbury, Pro Vice-Chancellor International and Dean of Arts, Design and Humanities of DMU briefed the Minister on the ambitious vision of the institution. He explained: “We have an excellent research record as we are committed to serving the public good, by investigating what impacts society, solve issues and make an actual change in people’s lives and behaviour through originating solutions in various life aspects".
Being the only UK university to be designated the United Nations Global Hub for Sustainable Development Goal (SDG) 16, DMU commits to addressing the UN SDGs in its research, teaching and enterprise activity. In line with this, DMU is hosting the 8th Middle East and North Africa MENA, Principles for Responsible Management Education (PRME) conference at the Dubai campus from 21-24 March 2022 to create methodologies for the implementation of the United Nations' Sustainable Development Goal partnerships.
“DMU is committed to shaping and promoting a sustainable world by deploying research excellence, critical, strategic thinking and well-built plans. We also have a well-established research strategy that is central to DMU’s mission", Simon added.
The gathering also heard from Dr Vidhya Vinod, Group President and CEO of Study World – the organisation running the campus in partnership with DMU – and Dr Manjeet Ridon, DMU Dubai Provost.
“We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each, is the embodiment of our success,” added Manjeet Ridon, Provost, DMU Dubai.
Dr Vidhya Vinod, CEO of Study World Higher Education Services, said: “Study World has over two decades of experience in providing a range of educational services in partnership with international universities worldwide and this association with DMU in Dubai will prove highly beneficial for students in the UAE and the wider region. Our international network will help attract students from over 120 countries and we look forward to providing high-quality, employment-focused degrees to students.”
GymNation, the UAE’s leading gym operator, today announces the success of its partnership with inclusive sports community NPO, Heroes of Hope. The partnership was set up at the start of November 2020, to reaffirm GymNations focus on supporting UAE communities, by providing People of Determination the opportunity to excel through employment and access to fitness.
The partnership comes in response to Abu Dhabi’s launch of a comprehensive five-year strategy for People of Determination, aiming to create an integrated and enabling environment for them with the participation of over 28 local and federal government entities. The announcement came on September 12th, by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The strategy addresses People of Determination’s needs at all stages of life, including health, rehabilitation, education, employment, social care and social security, as well as social engagement, sports, culture and tourism. The partnership has created ‘GymNation Heroes’ and is split into two key activities. “Both elements of the partnership provide a fully inclusive fitness community, where individuals of all abilities can experience the positive impact that involvement in fitness can generate.” Ant Martland, Co-Founder of GymNation said.
The first activity is a GymNation Heroes internship initiative, providing People of Determination with the opportunity to take part in an ongoing paid internship scheme within their chosen GymNation location. As part of the ongoing initiative, GymNation Heroes will gain experience within all functions of gym operations, including; front of house, back office admin support and gym floor management. Throughout the internship, regular assessments will be put in place along with certificates of achievements for reaching various success milestones. All GymNation Heroes will be remunerated monthly at the same rate as full-time GymNation staff. The aim of the internship is to provide foundations in the form of invaluable life and workplace skills, to all GymNation Heroes, with the goal of full-time employment at GymNation in the near future.
After undergoing the standard interview process with a member of GymNation’s management, and a full induction into the GymNation team; Marwan Mansoor, Kieran Carter and Verano Field were all selected to be the first GymNation Heroes. The three Heroes began their internship at GymNation Motor City in mid-November. GymNation Hero Kieran Carter said “I love being part of the GymNation team, I love learning new things each time I visit GymNation and we are all having a lot of fun carrying out all the tasks in the gym.”
The second activity in the partnership is centered around creating and maintaining a safe and inspiring environment where People of Determination across the UAE have the opportunity to exercise. Under the guidance of fully trained and qualified instructors, GymNation and Heroes of Hope are working together to create an ongoing series of fitness classes, events and training programmes dedicated to championing inclusion in fitness for as many of the 110,000 People of Determination within the UAE as possible.
Martland said: “As a UAE homegrown brand, a key mission for GymNation is to align with and support other homegrown organizations that are doing unbelievable things within the local community. Heroes of Hope epitomize that. Following the recent opening of our Khalidiyah Mall and Mirdif gyms, there are now six GymNation locations across the UAE, with at least five more planned for 2021 opening. We are looking forward to working with Heroes of Hope on a number of initiatives across these locations that will further support the five-year strategy for People of Determination, which was announced by the UAE government in September this year.”
Hollie Murphy, Founder of Heroes of Hope added: “When I started out as PE teacher in Dubai, twelve years ago, People of Determination were not given the opportunity to be as involved with sports and fitness as they are now. Since then, I have worked tirelessly to create a fully inclusive community in the form of Heroes of Hope, through which, thousands of People of Determination have been empowered and have shown that there is no barrier to inclusion. After the latest round of successful interns, I am looking forward to more opportunities with GymNation, to not only provide People of Determination with the opportunity to thrive in the workplace but to create a base where People of Determination can take part in fitness across the whole of the UAE.”
For more information on GymNation visit: www.gymnation.com
For more information on Heroes of Hope visit: www.heroesofhopeuae.com
If technology is employed correctly, it is a distant perception that even flowers can bloom in deserts. Rechsand’s Anti-Seepage Breathable Sand is one such unique innovation that will allow desert areas such as the Saharas or the UAE to grow abundant and lush foliage and greenery. The innovative sand retains water and allows free air circulation, thus creating an optimally wet soil environment for plants to grow.
Deserts are famed for their inability to retain water. This peculiarity contributes to the dense unlikeliness that vegetations can spring up in deserts without inventions like the Rechsand Anti-Seepage Breathable Sand. The patent innovation is rightfully earning rave reviews among people and governments of all tiers. The sand is breathable and virtually anti-seepage. This means it has a capacity to retain water or moisture for a period of time, long for plants to grow and yield fruits. With a breathable factor that allows oxygen and carbon dioxide flow in and out of the soil, vegetations can now be planted deliberately and expected to thrive. Also, with the tendency to let air in and out of the Rechsand soil, plants will not suffer from an excess supply of water.
Amongst all areas of the earth, deserts and their neighboring areas see the least rain fall. Naturally, this would be bad news for farmers and the people in said settlements, but not with the Rechsand Anti-Seepage and Breathable Sand in vogue. Current practices have seen plastic liners being embedded in the soil around target areas to hold water. This has often turned out to be disastrous to plants as the lack of breathability leads to “drowning of plants”. On the flipside, the Rechsand’s Anti-Seepage Breathable Sand is breathable and is designed to prevent water buildup. Whether dry conditions or excessive rainfall, the Rechsand’s Anti-Seepage Breathable Sand maintains an optimal and healthy moisture level.
“Our sand is breathable, allowing air to go in and out, and that’s what makes it unique. Thus, excess water doesn’t create any issues,” says a representative from Rechsand.
Of course, a multiple projects have been carried out using the Rechsand to prove its credibility. A case study was carried out in Abu dhabi with the Anti Seepage and Breathable Sand in a desert region where water is limited. crops as well as fruits orchids are grown here. They survived and continued to grow on naturally. Tests were carried on multiple projects out to confirm the compatibility of the Rechsand with other growth ingredients for plants such as fertilizers and medicines. The combination yielded positive results as experts confirmed that the Rechsand was compatible with fertilizers and other growth ingredients for plants.
Dake Rechsand’s products use patented processes for selective permeability and comprise a range of desert sand products that are reinventing the way water is harvested, conserved or stored. For research and development, the company maintains a State Key Laboratory of Silica Sand Resources Utilization, and an Academician Workstation, in Beijing. To date, the company has successfully deployed over 670 original patents. The products include breathable sand, breathable or permeable bricks, pavers and stones for harvesting rainwater, and oil sand, which increases the potential for oil production from wells.
About
Dake Group is a fast-paced holdings company with a strong, cohesive vision aimed at creating significant scalable projects that will create current and future expansions for the firm's growing portfolio. Beijing Renchuang Technology Group Co., Ltd. is a private high-tech innovative enterprise headquartered in Zhongguancun, Beijing. The company has a research and development platform such as the “State Key Laboratory of Silica Sand Resources Utilization” and “Academician Workstation”. We have over 670 original invention patents that are independently industrialized and successfully implemented.
The free zones in the UAE can be categorised into two groups—industry-specific and general-purpose. Here's to give you an idea:
Industry-Specific Free Zone
Industry-specific free zone specialises to only particular or interrelated sectors. Examples of these free zones are Dubai Internet City and Silicon Oasis, which are specifically designed for the IT and innovation industries. Or, Dubai Healthcare City that caters to the healthcare industry as well as Dubai International Academic City which is for the education sector alone.
General-Purpose Free Zone
A general-purpose free zone, on the other hand, encompasses a much broader range of business activities, which are almost for any type of business. Examples of general-purpose free zones are Ras Al Khaimah Economic Zone (RAKEZ), International Free Zone Authority (IFZA), Ajman Free Zone, and more.
Steps of free zone business setup
Now that you have a bit of background about the UAE free zones, let's take a look at the simple steps of setting up your business in the UAE. It only takes minimal effort and is rather straightforward.
All free zone authorities provide a list of permitted business activities within the jurisdiction. At this early stage of your company formation, it is recommended that you work with a business setup firm like Decisive Zone to help you with narrowing down the list. The Company Formation Specialists are knowledgeable, and they can easily advise you on the best licensing options for your company, so you don't get lost in the process.
There are certain restrictions on choosing a name for your company in the UAE, and this is usually the trickiest as you need to be mindful of the rules. For example, your company name should not contain references to known organisations or religious connotations and must avoid the use of offensive language. A Business Setup Consultant can liaise with the government for your trade name approval and once approved, you can now apply for your business license.
Each free zone in the UAE has its governing rules. While it usually requires less paperwork, compliance is a must and submission of complete legal documents is mandatory. To do this efficiently, a Company Formation Specialist can assist you in completing your documents as well as applying for the necessary approvals that follow.
Visa allocation varies in every free zone. It is advisable to take note of your visa requirements before choosing a jurisdiction that meets your needs. Visa applications through professional and reliable PRO services will save so much of your time.
The unprecedented rise of entrepreneurs in the country today signifies a healthy business economy, and it only gets better with the free zone's much-improved offerings. As an aspiring entrepreneur in a competitive country like the UAE, successful business incorporation is paramount to fulfilling your business goals. Decisive Zone will help you at every stage of the business setup process so that your company is set to a promising headstart.
Now, it doesn’t mean that you have to perfect your business plan from the get-go. A well-written business plan requires time and effort, and it keeps evolving as you learn and understand more about your business, your market, and ultimately, yourself.
However, even how important a business plan is, some entrepreneurs today still underestimate its relevance to achieving business success. And sooner or later, they fail because of poor planning or worse, the lack thereof.
What is a Business Plan?
A business plan is a written document about your company. It elaborates your business idea and gives the audience an overview of your goals and objectives, products and services, operational management, competitor and market analysis, and financial projections, and more. It serves as a guideline for employees, a roadmap for business owners, and a pitch for investors.
How to structure a business plan
Every business is different. There is no single formula to follow, and therefore, a business plan is and should be, dynamic. It changes and improves through continuous discovery about the business, intensive research, and brainstorming. Here are some tips from our business setup consultants at Decisive Zone on how to structure the perfect business plan for success:
Who will read your business plan? Whether it’s for investors, your future employees, or lenders, your business plan should have an audience. If your purpose is to get funding for your venture, then your business plan should be written in such a way that catches the attention of venture capitalists or angel investors. Once you identify your audience, writing your business plan will now lean towards your intended direction.
A technique to stay organised mentally is to create a business plan framework or an outline of ideas. Start by listing down all the elements that will comprise your business plan to get the whole picture of what you are trying to achieve in your writing. Once the framework is laid out, prioritise the elements that can be done right away and identify the ones that need further research or analysis.
Your business plan must be written in a clear and comprehensible manner. There is no need to be flowery with words but instead, be direct and logical. The flow must be natural with the aim to inform and educate. Remember, the shorter and neat your business plan is, the more likely it is to be read from cover to cover.
A well-structured business plan should have the below elements, and the most important among these is the executive summary. The executive summary is the first document that investors will read and sometimes, this is where you make or break it. While this is the first document in your business plan, it is advisable to write it last once you have completed the others. As the name suggests, it is a summary of your business which should cover all the vital details and highlights.
Lastly, a business plan should solve the question of how your company intends to deliver its unique offerings to the market and make profits. It should also serve as a guideline and a roadmap towards your business goals. Keep learning about your business and don’t be afraid to rewrite from time to time.
If you are a startup company, there is always a phase of trial and error. At this stage, learning from your own mistakes and of others is pivotal to your growth as it is an opportunity to discover a more effective business approach. It allows you to change your perspective and have a deep awareness of what your business needs to thrive.
However, without the right strategy or external support, anything can go astray. So, to protect your company from the common startup pitfalls, we have compiled some helpful tips from the experts at Decisive Zone.
The root of failed startups is sometimes the lack of research and appropriate planning. No business is ever successful without going through the labour of comprehensive planning—from building your business model to formulating your business strategies and key delivery measures. Researching and planning are interminable phases of every business to stay up-to-date with the industry and consistently find solutions to meet the market demands. As a startup, you may want to consider allotting more time or even months to research and plan your next best move to avoid a failed execution.
There is a big difference between knowing the industry and understanding the market. You may probably be adept about a particular industry,but failing to understand and identify the market of your business will cause a major roadblock to your success. Your market is where you capitalise your expertise in the industry by aligning your business strategies, so your products and services can reach the right target market. Always have a clear picture of who your market is and only then can you veer away from the pitfall of failed product-market fit.
Some entrepreneurs don’t realise the importance of a stable and proper funding to keep the business afloat. Hence, startups fail and end up losing more money than gaining returns. So before you even get started, and assuming that your company has yet to reach the financial stability it hopes to achieve to operate long-term, there must be enough funds in your bank to sustain it for at least the first two years. It is also vital to keep your cash flow in check faithfully. In this way, your startup will survive at least until the business starts making real, steady profits.
It is your first responsibility as an entrepreneur to know the governing laws of owning a business in the UAE and be well acquainted with the business rules and regulations to ward off possible legal implications. Failing to do so may result in severe violations, and you may find yourself incurring penalties before you know it. The only way to protect your company from a legal pitfall is to educate yourself and stay on track with government updates regularly.
No company has survived without seeking advice or help from others. Even at the beginning of your business journey, consulting an expert is the only way to achieve a successful headstart. It begins at the period of business setup where a company formation firm like Decisive Zone will act as your partner during the incorporation process. The business setup consultants will help you navigate the many facets of setting up a business in the UAE. From ensuring that you meet all the government requirements for a successful company formation to providing you with professional startup advice, so you can grow in the competitive UAE marketplace.
If you are a startup company, there is always a phase of trial and error. At this stage, learning from your own mistakes and of others is pivotal to your growth as it is an opportunity to discover a more effective business approach. It allows you to change your perspective and have a deep awareness of what your business needs to thrive.
However, without the right strategy or external support, anything can go astray. So, to protect your company from the common startup pitfalls, we have compiled some helpful tips from the experts at Decisive Zone.
The root of failed startups is sometimes the lack of research and appropriate planning. No business is ever successful without going through the labour of comprehensive planning—from building your business model to formulating your business strategies and key delivery measures. Researching and planning are interminable phases of every business to stay up-to-date with the industry and consistently find solutions to meet the market demands. As a startup, you may want to consider allotting more time or even months to research and plan your next best move to avoid a failed execution.
There is a big difference between knowing the industry and understanding the market. You may probably be adept about a particular industry, but failing to understand and identify the market of your business will cause a major roadblock to your success. Your market is where you capitalise your expertise in the industry by aligning your business strategies, so your products and services can reach the right target market. Always have a clear picture of who your market is and only then can you veer away from the pitfall of failed product-market fit.
Some entrepreneurs don’t realise the importance of a stable and proper funding to keep the business afloat. Hence, startups fail and end up losing more money than gaining returns. So before you even get started, and assuming that your company has yet to reach the financial stability it hopes to achieve to operate long-term, there must be enough funds in your bank to sustain it for at least the first two years. It is also vital to keep your cash flow in check faithfully. In this way, your startup will survive at least until the business starts making real, steady profits.
It is your first responsibility as an entrepreneur to know the governing laws of owning a business in the UAE and be well acquainted with the business rules and regulations to ward off possible legal implications. Failing to do so may result in severe violations, and you may find yourself incurring penalties before you know it. The only way to protect your company from a legal pitfall is to educate yourself and stay on track with government updates regularly.
No company has survived without seeking advice or help from others. Even at the beginning of your business journey, consulting an expert is the only way to achieve a successful headstart. It begins at the period of business setup where a company formation firm like Decisive Zone will act as your partner during the incorporation process. The business setup consultants will help you navigate the many facets of setting up a business in the UAE. From ensuring that you meet all the government requirements for a successful company formation to providing you with professional startup advice, so you can grow in the competitive UAE marketplace.
- The culinary team brings a blast of fresh sea-inspired cuisine this October -
Jordan, [19. September 2019]: Mövenpick Hotels & Resorts Jordan is inviting international guests and local residents to come savour the tastes and flavors of the Mediterranean this autumn with the launch of its latest global menu – ‘Pesto and Pistou.
Marking another gastronomic triumph for a brand synonymous with culinary excellence for more than 70 years, the expert chefs at Mövenpick have perfected a new innovative range of pestos (Italian) and pistous (French) to create seven experimental dishes, available at Mövenpick Hotels & Resorts Jordan throughout October 2019.
The culinary team at Mövenpick Hotels & Resorts Jordan will lead the kitchen in preparing the pesto and pistou based dishes. These two classic European sauces are both based on the aromatic herb, basil, which is harvested in late summer. Savoury favourites will include seared Ahi tuna with olive and eggplant pesto and seafood soup with tarragon pistou. For dessert, a sweet treat with a real difference – Bundt cake with chocolate-mint pesto, served alongside a frothy Mövenpick Espresso.
“We are excited to work with these luscious basil-based sauces, introducing them to guests in ways they have not likely experienced before,” said Chef Marcel Riemer, Executive Chef at Movenpick Resort & Spa Dead Sea “The seasonality of using pesto and pistou is important to us, as basil is traditionally harvested in late summer and preserved into these rich, oil-based sauces that are full of colour, flavour, and healthy omega-3s – perfect for brightening up our cuisine, and our spirits, amid the cooling weather.”
Igor Ruge Movenpick Resort & Spa Dead Sea Hotel manager added: “While our guests and our local fans love to return for their favourite classic Mövenpick dishes, we always seek to surprise and delight with seasonal offerings or special food-related events. We are certain that our Pesto & Pistou menu will excite the palates of even the most experimental foodies while providing a fitting send-off to summer with a tribute to the flavours that conjure up Mediterranean sun and sea.”
Pesto and pistou are two versions of a flavourful sauce based on basil, olive oil, and cheese. Italian pesto, which originates in Genoa, the capital city of Liguria, Italy, is blended from garlic, basil, pine nuts, grated pecorino cheese (or sometimes parmesan) and olive oil while its French cousin, pistou, is a Provençal cold sauce with similar ingredients, but without the pine nuts and with or without cheese.
Mövenpick’s versions add new surprising ingredients to the blend while preserving the essence of both Mediterranean specialty sauces to create seven pesto/pistou-inspired dishes:
For more information on Mövenpick’s Pesto, Pistou menu, available throughout October 2019, please visit https://www.movenpick.com/en/restaurants/pesto/
Al Bashayer Meat Company, Oman’s first and the region’s largest integrated red meat company is pleased to announce livestock for sale, from its integrated farms located in Thumrait, Dhofar, so that both individuals and dealers can benefit from fresh and healthy meat, this Eid.
Al Bashayer Meat Company was established in the framework of the national vision to achieve self-sufficiency and food security of red meat protein in Oman. Therefore, the company is committed to providing Halal red meat, healthy, delicious and fresh to all.
With its state-of-the-art facility and disease-free hygienic farms, Al Bashayer is committed to provide fresh, healthy, hygienic, tasty halal meat and brings the advantage of convenience to all by serving as a one-stop solution to secure quality meat for varied needs. Located in Wilayat Thumrait, the Governorate of Dhofar, the integrated facility, which includes modern hygienic farms with feedlots, a state-of-the-art abattoir and processing plant, follow exacting standards of Sharia compliance, safety, sanitation, hygiene and quality control to ensure purity and taste. Additionally, the livestock at Al Bashayer is only fed with natural feed so as to provide the highest quality meat with local flavour, to its consumers. Extensive global sanitation measures and hygiene standards have been put into place to make sure no contamination occurs. The use of modern technology such as vacuum and MAP packaging ensures only the best product with the best taste is offered
Speaking on the occasion, Eng. Musab Hilal Al Busaidi, Production Manager of Al Bashayer Meat Company said, “We at Al Bashayer Meat want to be the one-stop solution for securing quality meat for all occasions. We follow the exacting standards of Islamic Sharia compliance, safety, hygiene, sanitation, and quality control ensuring utmost purity and taste.”
Dr. Ghalib Said Al Saidi, General Manager, Al Bashayer Meat Company said, “The primary objective is to promote food security and self-sufficiency in the Sultanate of Oman. We strive to provide reliable, high quality, fresh, halal branded red meat, maintaining the highest hygiene standards, best for human consumption.”
With the livestock meeting the highest requirements of quarantine and health standards, Al Bashayer welcomes all, individuals and dealers to order livestock for Eid Al Adha.
Al Bashayer Meat Company wishes you and your family a blessed Eid Al Adha!
أعلنت شركة البشائر للحوم، أول شركة لحوم حمراء متكاملة في عُمان والأكبر في المنطقة عن بدء بيع المواشي في ولاية ثمريت بمحافظة ظفار. وذلك حتى يتمكن الأفراد و التجار من شراء لحوم طازجة وصحية لهذا العيد.
ويقع المشروع في ولاية ثمريت بمحافظة ظفار، حيث يضم مزارع حديثة صحية وحظائر تربية وتسمين ومسلخ متطور ومصنع مجهز بأحدث التقنيات لتصنيع اللحوم ومنتجاتها لتقديم لحوم صحية وطازجة مذبوحة طبقًا للشريعة الإسلامية. وتحرص الشركة على اتباع أعلى معايير السلامة الغذائية والنظافة وضبط الجودة، حيث يتم تغذية المواشي بأجود الأعلاف الطبيعية في مزارع خالية من الأمراض وكما تطبق معايير تعقيم عالمية في مصنع اللحوم من أجل ضمان عدم حدوث أي تلوث. وتقوم الشركة باستخدام تقنيات متطورة مثل (vacuum) و (MAP) وهي تقنيات تقوم بتفريغ الهواء وسحب الأكسجين قبل التغليف مما يضمن سلامة المنتج والطعم.
تعليقا على هذه المبادرة، ذكر المهندس / مصعب بن هلال البوسعيدي ، مدير الانتاج بشركة البشائر للحوم " نسعى في شركة البشائر للحوم إلى أن نكون وجهة واحدة لتلبية احتياجات اللحوم عالية الجودة في كافة المناسبات ونحن نلتزم بأحكام الشريعة الاسلامية ومعايير السلامة والصحة والتعقيم ونتأكد من أعلى درجات النقاء والجودة.
كما ذكر الدكتور غالب بن سعيد السعيدي، مدير عام شركة البشائر للحوم فقال " تسعى شركة البشائر للحوم إلى تعزيز مستويات الأمن الغذائي والإكتفاء الذاتي في سلطنة عمان ولهذا نعمل على توفير لحوم حمراء طازجة حلال عالية الجودة موثوق بها تلبي أعلى المعايير الصحية للاستخدام البشري.
وبمواشي تتوافق مع أعلى المتطلبات الخاصة بالحجر الصحي والمعايير الصحية، ومع تزايد الطلب على المواشي الحية، تؤكد الشركة ان البيع متاح للأفراد والتجار لشراء مواشي للعيد الأضحى.
تهنئكم شركة البشائر للحوم بمناسبة العيد الأضحى المبارك، سائلين المولى عز وجل أن يعيده عليكم باليمن والخير والبركات.
Dubai, 13 June 2019:
Valtrans started the Green initiative in 2014, providing major breakthroughs in the parking industry. The aim is to embrace technology by becoming paperless, reducing carbon emissions and developing an environmental sustainability culture. The latest initiatives and products like Green Valet Parking and PARKONIC reduces the carbon footprint that traditional systems leave behind.
This year on the occasion of Eid, Valtrans via Enable provided a unique eco-friendly gift, which breathes life into a room and reminds the receiver of their contribution to a sustainable environment as well as supporting People of Determination.
Enable is a social enterprise that empowers people with special needs by delivering entrepreneurial skills that offers a range of quality home & garden products. Find out more on www.enable.ae.
“We are delighted to partner with Enable for our corporate gifts. Eid is the time to give back and we are thrilled to be able to give back to the community, the environment, as well as involve our clients through this initiative.” – Imad Alameddine, Group General Manager, Valtrans