Maldives, 8 August 2016: Jumeirah Vittaveli in the Maldives has once again met the strict requirements set by Green Globe, the global certification for sustainable tourism. This year, the resort achieved an exceptional compliance score of 85%, an improvement on last year’s 80% when the resort was first certified.
Since opening in 2011, Jumeirah Vittaveli has placed the utmost importance on implementing sustainable procedures into its operations. Successful initiatives this year include a programme to remove ‘ghost nets,’ (often left or lost by fishermen) which can harm marine life. The resort teamed up with the Olive Ridley Project, a charity registered in the UK which was founded in the Maldives, to actively remove ghost nets in the Indian Ocean. The organisation’s founder, Martin Stelfox, visited the resort in July 2016 to educate colleagues and guests on the threats ‘ghost gear’ poses to marine creatures such as sea turtles. He also gave advice on how to rescue injured turtles and report any ghost nets found.
Amit Majumder, General Manager, said: “Jumeirah Vittaveli is not just a resort, it is home to our guests, colleagues and also the flora and fauna of the island and surrounding seas. We are extremely honoured to have achieved Green Globe Certification for a second year, and are proud to say that our efforts have made a positive impact on the environment. We aim to further increase our compliance score and achieve the next level of recognition – to become a Green Globe Gold Member – by the year 2020. Our team is fully committed to implement any measures necessary to achieve this goal.”
Environmentally friendly features at the resort include a mineral enrichment water bottling plant which converts seawater into drinking water by reverse osmosis. This is available still or sparkling in reusable glass bottles. In addition, water at the resort is heated by heat recovery from the generator operations. Electric buggies are offered to transport guests around the island and bicycles are available to explore the resort. Other regular Corporate Social Responsibility initiates include: weekly marine biology talks by Best Dives, the dive school at Jumeirah Vittaveli. Topics include presentations on the fragile coral reef environment, the adverse effects of the 2016 El Niňo and efforts to reverse these consequences through a Coral Regeneration Programme. Colleagues also visit surrounding islands to donate essential equipment to schools and other institutions.
About Green Globe:
Green Globe is the global certification for sustainable tourism. Membership is reserved for companies and organizations who are committed to making positive contributions to people and planet. The Green Globe Standard includes 44 core criteria supported by over 380 compliance indicators.
About Olive Ridley Project:
The Olive Ridley Project aims to reduce the major threat of ghost gear within the Indian Ocean to a non-detectable level. This involves not only a reactive effort consisting of the physical removal of ghost gear but also a preventive measure in which the organization educates, works with and increases awareness of this threat to those who can assist in minimising the problem from the onset.
About Jumeirah Vittaveli:
A 20-minute boat ride from Malé International Airport brings you to Jumeirah Vittaveli. Whether for an intimate escape or an indulgent family retreat, Jumeirah Vittaveli offers unmatched diversity, subtle luxury and personalised exploration. Impeccable choice and seamless service shape the character of this resort paradise, where every detail has been meticulously crafted to inspire journeys of discovery and enjoyment. Whether beach-side or over-water, all villas feature stunning interiors with private pools and access to the sandy shores or glistening waters. An inspirational Spa, a well-equipped overwater gymnasium, a children's club and 5 star PADI dive centre mean guests are always able to try something new.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London and Mallorca (Spain) in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and Jumeirah SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Malaysia, Mauritius, Oman, Russia and the UAE. www.jumeirah.com
For further information please contact:
Director of Marketing and Communications
Telephone: +960 664 2020