Dubai, June 14, 2016 – Metra group – the Middle East’s leading technology distributor launched the latest models of Philips mobile phones in the UAE and the Middle East.
Philips mobile phones’ history can be tracked to 1991 and in that year, it launched its first GSM device, later in 2001 it launched the first long-standby mobile phone Philips 9@9 and in 2009 it launched its first smart phone Philips D908. Today, Philips mobiles offer a wide variety of mobile phones, including classic feature phones and smart phones, which are trusted for their long-standby battery performance, user-friendliness, and reliability.
Philips mobiles’ smartphones contain patented Xenium technology and Soft Blue technology that actively reduces 86% of blue light and thereby makes the devices far less damaging and reduces the stress on eyes. Philips mobiles range is vast and accommodates all needs.
Employing over 800 highly qualified employees in the Middle East, and fully operational in 11 countries with local sales and logistic centers, Metra is a dominating presence in the regional market. It provides a link between manufacturers, vendors, and suppliers in the technology value chain and represents over 20 vendors and serves over 5,000 resellers. Since its establishment in 1982, Metra has successfully identified markets and technologies that have shaped the industry. The company creates opportunities through marketing programs, logistics services, technical support, financial services, and product aggregation and distribution.
“We’re extremely excited to be handling Philips Mobile Phones’ business in the Middle East,” said Tamer Elshourbagy, Executive Vice President at Metra Group. “The ME market is highly competitive and one of the most tech-savvy on the globe. We have no doubt that Philips range of phones will attract a lot of interest here,” he added.
Metra is the leading distributor in Middle East in sales, marketing and logistics for the technology industry. As a very important link in the technology value chain, Metra creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation and distribution. Since our beginnings in 1982, Metra has connected technology solution providers with vendors, identifying markets and technologies that shape the IT industry. We support operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market.
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