Liana Technologies, one of the leading cloud-based digital marketing and communications companies in the world launches LianaMonitor, an online media and social media monitoring tool for the Middle East and North Africa to complement its LianaPress (www.lianapress.ae) press release distribution service.
LianaMonitor integrates the statistics of marketing, traditional online media monitoring and social media monitoring in English and Arabic, making it one of the most advanced tools in the market.
LianaMonitor monitors journalistic web media, blogs, forums and social media channels extensively and 24/7. With LianaMonitor companies and PR agencies can quickly and effortlessly track online news and social media discussions related to their business, competition and industry.
The new tool enables companies to control and measure their reputation in social media and react quickly. A media monitoring service keeps record of competition and industry related trends, providing a professional tool to measure the company’s communications and marketing effectiveness. Analytics and information provided by the tool can be used to further develop overall marketing and communications strategy.
LianaMonitor can be integrated with other Liana Marketing Cloud and PR Cloud product families. Companies can monitor the complete cycle of a press release from its release to final publicity. They can see how the press release is opened in journalists’ inboxes, how many stories are written about it, and ultimately how it influences the discussion on social media platforms.
Mr. Janne Kilpelainen, Managing Director, Liana Technologies Middle East, says: “We’re proud to launch a new product to complement our PR Cloud tools and the existing LianaPress press release distribution tool. With press release distribution and media monitoring in both English and Arabic we’re now able to provide effective tools to any MENA business to monitor, analyze and optimize its online communication.“
More about Liana Technologies Ltd: www.lianatech.com
Managing Director, Liana Technologies
+971 50 2400195
Liana Technologies is a Finland-based SaaS-company providing easy-to-use software tools for digital marketing, PR and e-Commerce. Founded in 2005, the company has experienced rapid growth and has already become one of the leading suppliers of online marketing tools in Europe, in the Middle East and Hong Kong. With over 11 years of experience in digital communications and software development, Liana Technologies has sales offices in six countries and thousands of corporate clients in over 30 countries around the world. Liana’s customers include e.g. Hertz, SAP, Mazda, Burger King and Bosch.