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The Bureau Dubai

Dubai entrepreneurs launch protein ice cream

Media release.
Published: 24-Feb-2016 01:54 pm
Publisher: The Bureau Dubai

Made in the UAE: Dubai entrepreneurs launch great tasting protein ice cream

Whey2go, Dubai’s homegrown whey protein ice cream launches across exclusive retail stores this February. The Ice cream is not only targeted towards consumers that have an active lifestyle but also to consumers who love ice cream.

Whey2go ice cream is produced using 100% natural ingredients and contains high amounts of protein which make up a significant part of a well-balanced diet. Further more, the sugar has been replaced with natural sweetener called xylitol which means each cup of Whey2Go Ice Cream contains 0g of Sugar.

The launch of Whey2go comes at a great time in the UAE market. Consumers have become conscious of their choices and the trend towards a healthier, fitness centric lifestyle is fast growing in this region. Up until now the consumer had to make a conscious choice between appealing foods and a healthy lifestyle but with Whey2go even health conscious people can enjoy ice cream.

The business partners began developing this product a year back but it has taken longer than expected to launch since they wanted to perfect the right ingredients and taste before launching it. “It wasn’t just about creating a high protein ice cream with impressive nutritional values, it was above creating a high protein ice cream that tastes amazing!” said Antonio Le Pore, one of the founding partners. The end result is an authentic mouthwatering ice cream.

Even before the formal product launched it has gathered a heavy interest from athletes, sports people and general ice cream lovers at various tasting events around Dubai. Whey2go will be available at:

  • Adventure HQ, Times Square Mall
  • Holland and Barrett, branches across Dubai
  • Lifestyle Nutrition, branches across Dubai and Abu Dhabi
  • Round 10 Boxing, Al Quoz
  • Prison Break Gym, Al Barsha
  • Fitness Zone, JLT
  • Tribe Fitness, Dubai Marina
  • ENOC, branches across Abu Dhabi
  • EPCO, branches across Dubai
  • Burger Rebel, Souk Al Bahar
  • The Bureau Dubai, Souk Al Bahar

For more information visit their website at www.whey2go.ae or just grab an ice cream tub today.

Nutritional value comparisons

Chocolate

Regular Ice Cream

Whey2Go Protein Ice Cream

Nutrition

Value per serving

Value per serving

Calories

313 Kcal

226 Kcal

Fat

20.6g

7g

Saturated Fat

12.4g

1g

Carbohydrates

26.6g

16g

Sugar

21.8g

0g

Protein

4.4g

23g

Sodium

.17g

.08g

 

Vanilla

Regular Ice Cream

Whey2Go Protein Ice Cream

Nutrition

Value per serving

Value per serving

Calories

250 Kcal

191 Kcal

Fat

18g

4g

Saturated Fat

11g

1g

Carbohydrates

21g

14g

Sugar

21g

0g

Protein

5g

23g

Sodium

.07g

0.1g

 

Whey2go is a UAE based start up that was created within The Bureau's community; a coworking space located in Souk Al Bahar, Downtown Dubai which provides flexible ways for Startups and small businesses to start, manage and grow their business. Whey2go head office is also currently based out of The Bureau Dubai. 

For more product information or samples of the protein ice cream connect via:

Facebook: Whey2GoME

Email: Shreya Maheshwari; shreya@theaseelgroup.com

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