Finland’s leading digital marketing and communications company, Liana Technologies, is rapidly expanding its business in international markets. The company has in just a few years started operations in Europe, Asia and the Middle East. The company has been able to reach a steady position with high-end customer service and technology solutions.
Founded and headquartered in Oulu, Finland, Liana Technologies has had a strong focus on seeking growth from abroad. In just four years, the company has expanded from a small local to a global brand that now operates in European, Asian and Middle-Easter markets. The company currently has international offices in Stockholm, Hamburg, Munich, Paris, Dubai and Hong Kong.
The greatest asset Liana Technologies has over other software providers in the market is the unique customer-centric concept.
“In many cases, we have been able to outrun big players with our agile approach. Launching the projects quickly and not having to wait for months or years of specification is crucial. We build trust by showing actual results”, says Tomi Saikkonen, Vice President Middle East, Liana Technologies.
Another success factor has been the uniquely broad product range that has helped the company to seamlessly adapt its technology to the differing needs and development stages at different market areas. Especially Liana’s agile marketing automation solutions have evoked interest among prospects and clients.
“Our customers very typically start with one solution and later expand their cooperation with us. For example, the multinational hotel chain Accor Hotels now uses our solutions in 31 hotels in the Middle East and Africa. The fact that we can offer everything from basic tools to the most advanced solutions has enabled us to match our technology to all digital needs of our customers”, explains Tomi Saikkonen.
Liana Technologies has developed all its software in-house. “It has been a conscious decision to keep all the key functions and processes in-house. That way we have been able to ensure continuous product development and respond to customer needs flexibly.”
In the next two years the company aims to strengthen its position in the North and Central Europe, Asia and the Middle East. “We aim at no less than being the regional key provider in all of the chosen market areas”, Tomi Saikkonen points out.
For more information:
Vice President, Middle East
Liana Technologies Ltd.
+971 555 48 5467
Liana Technologies is a marketing and communications software company that develops and sells Marketing Cloud and PR Cloud services for corporate use. Its headquarters is located in Oulu, Finland sales offices in Helsinki, Stockholm, Hamburg, Munich, Paris, Dubai and Hong Kong. Liana Technologies is a fast growing company with over 3,500 corporate customers. For the past eight years the company has been ranked on the Deloitte Technology Fast 50 Finland list and s one of the national finalists for the European Business Awards 2017/2018. Liana Technologies is a privately held company founded in 2005.