UAE, September 2018 – Joyalukkas, one of the largest jewellery retail chains in the world brings everyday diamonds with its latest edition of Happy Diamonds collection. Happy Diamonds collection features contemporary designs, tailor-made for daily wear, where one can sparkle with affordable luxury.
“The trend that diamonds are reserved for an occasion is fast changing. Today, modern working women prefer wearing simple and elegant diamond pieces of jewellery that reflects their identity and attitude,” said Mr. Joy Alukkas, CMD Joyalukkas Group. “This year’s Happy Diamond Collection features designs that are in trend and in sync with the needs of a modern woman that complements their fashion apparel everyday.”
Happy Diamond collection houses thousands of diamond pendants, pendant sets and rings. The Happy Diamond Collections are being exhibited across all Joyalukkas showrooms in the GCC.