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Department of Tourism and Commerce Marketing


Media release.
Published: 22-May-2014 09:02 am
Publisher: Department of Tourism and Commerce Marketing

World’s most famous boy band, One Direction, join the emirate’s unrivalled line-up of upcoming music events, including Lady Gaga and world’s largest dance event, Sensation

Directioners get ready, because Harry, Liam, Zayn, Niall and Louis are coming to Dubai. Choosing the emirate as the region’s stop on their 2015 global tour, the world’s most famous boy band will join a list of international artists soon to be entertaining Dubai that also sees pop icon Lady Gaga and sell-out dance event Sensation arrive in the city.

The On The Road Again Tour, which will see the five-strong boy band visit music capitals around the world, will land in the emirate on Saturday April 4 2015 for one concert at 7he Sevens Stadium Dubai, which is expected to be a complete sell-out. One Direction’s Take Me Home Tour saw ticket sales reach 300,000 within a day of release, including six-dates at London’s O2 Arena.

The UAE date of the tour will expect 30,000 fans at 7he Sevens Stadium, with tickets on sale regionally from Thursday May 22 at 10am (6am GMT) from and all Virgin Megastores. As the event is expected to sell out in record time, in Dubai, eager fans unable to wait for the 10am on-sale will have an exclusive opportunity to guarantee their tickets at Virgin Megastore, Mall of the Emirates, which will be opening its doors at an un-precedented 6am (2am GMT) to cope with demand. Ticket prices start at 250 AED.

Sally Edwards, Director of Dubai Calendar, the emirate’s one-stop resource for information on music, arts, sporting and community events, said: “We’re delighted to be welcoming the most popular band in the world to Dubai. The emirate is fast-becoming the go-to destination for first-class entertainment, with the world’s biggest artists choosing the city as the region’s stop on their world tours. It’s certainly no coincidence that acts and events of such a high calibre are increasingly choosing Dubai, and we’re seeing more and more tourists visit the emirate on account of its unmatched entertainment offering. With One Direction joining Lady Gaga and Sensation in our line-up of upcoming events, Dubai’s residents and visitors can look forward to arguably the world’s biggest band, the world’s biggest solo artiste and the world’s biggest dance event.”

Starting the action, pop sensation Lady Gaga will be in town on Wednesday September 10 2014 at spectacular venue Meydan racecourse. Performing outdoors against a backdrop of the bright lights of the city, Little Monsters can get ready for a Gaga extravaganza as part of the ArtRave: The Artpop Ball tour. General Admission tickets are 495 AED and available at

The following month, Sensation, the world’s largest dance event, will make its first trip to the region. Following more than 100 indoor editions welcoming millions across more than 30 countries, Sensation will unveil its first ever outdoor edition in Dubai on Friday October 31 at Meydan racecourse. 15,000 general admission tickets are available for the event at, priced at 395 AED. Dance enthusiasts need to have their fingers on the pulse as the most recent Amsterdam edition sold out 45,000 tickets in less than two hours.

Sally Edwards continued: “The news that these events are coming to the city has already created a substantial amount of attention in the region and further afield, and we anticipate an influx of visitors as a result. Hosting such world-class acts is a key part of DTCM’s strategy to create a year-round calendar of events that appeal to visitors and residents alike. One look at the Dubai Calendar of events demonstrates the range and quality on offer throughout the year, whether that be in the areas of music, sport, the arts or community, and we look forward to further announcements in the coming months.”

Dubai Calendar, the city’s official bi-lingual resource for the best events Dubai has to offer throughout the year is the go-to guide for information about One Direction and Lady Gaga in Dubai, and the arrival of Sensation. For more information, visit Dubai Calendar at




About Dubai’s Department of Tourism and Commerce Marketing (DTCM)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.


About Dubai Calendar

Dubai Calendar is the single, reliable, bi-lingual source for the best events Dubai has to offer throughout the year, helping both residents and visitors plan and make the most of their free time in the city. Highlighting Dubai’s festivals, exhibitions, cultural and sporting events, Dubai Calendar is the official listing of events in Dubai, keeping business and leisure visitors, and residents informed about the multitude of events that the city offers. is the key information channel managed by Dubai Calendar, an initiative born out of the vision for a more dynamic events industry for the Emirate of Dubai. Managed by the Department of Tourism and Commerce Marketing (DTCM), Dubai Calendar helps bring together the government, consumer and industry to establish Dubai as a world-class events destination. Since its inception, Dubai Calendar has become an enabler for the local community, events industry, tourists and government bodies alike.


For further information please contact:

Shae Brotherton

Senior Manager, Marketing Communication



Natalie Johnson

Account Manager

DABO & CO on behalf of DTCM

+971 4 237 8009

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