How she built a sustainable business
Since launching in 2018, Mint Stalk Creative and Digital Marketing Agency embarked on its journey to becoming the fastest growing agency in the UAE. Despite that only 5% of Marketing Agencies in the region have survived the pandemic, Mint Stalk has expanded aggressively in a span of just 2 years.
Alyssa Al-Maiahi, the Founder of the Marketing Agency in the UAE, shares some insight as to how she made it happen: “My mission was to create employment opportunities for young talent. I was always ambitious at a young age, and found it frustrating whenever I’d get turned down for jobs just because I didn’t have enough ‘years of experience.’ I wanted to build an ecosystem of passionate and driven people based purely on their potential to learn and grow.”
As a fully integrated agency, Mint Stalk has built a strong portfolio from the ground up. With major government entities on board such as Sharjah Investment & Development Authority and The Ministry of AI, as well as renowned hospitality brands such as Anantara, St. Regis and The Chedi Al Bait, Mint Stalk caters to a diverse set of industries for both Creative & Digital Services.
Alyssa Al-maiahi adds: “Maintaining high quality Client Servicing and work standards were also imperative as we scaled; I was on the Client side for all of my career, and often faced issues with deadlines being met, and briefs being adhered to accurately by agencies. Recruiting efficient and detail orientated staff was key.”
As the Youngest Female Entrepreneur in the MENA region, it is safe to say that Alyssa and her team really beat the odds. She continues: “I encourage each member of our team to be entrepreneurial in their decision making and approach to daily challenges. Whether it’s design work, photography or social media management, it’s important that each employee has the confidence to make their own decisions and find their own solutions, in order for us to scale.”
“What I love about the UAE is that it’s a young country, which promotes the notion that nothing is impossible. I feel it in the support we have from our clients, the opportunities we’re given by multinational brands, right down to the help we get from our freezone. It’s definitely enabled us to build credibility in the market fast, and overcome challenges we faced during the pandemic. ”
Mint Stalk, with the quirky tagline ‘A Fresh Way To Grow Your Brand,’ are now entering their 3rd successful year of business in the UAE.
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
A Fresh Way To Grow Your Brand.