FOX International Channels (FIC) Middle East is pleased to announce the appointment of Sanjay Raina to the position of General Manager for the Middle East, North Africa and Pakistan.
Raina joins FOX with a rich history in the broadcast industry, with specialties in product strategy, content planning, and broadcast operations.
Raina replaces Rohit D’Silva, who has been re-appointed to the role of Senior Vice President, Content & Communications (Sports) based out of Singapore. Raina reports to Simeon Dawes, who holds a dual role as Executive Vice President overseeing advertising sales and partnerships across APAC and the Middle East and as Managing Director of FIC Middle East, based out of Hong Kong.
In his new role, Raina is responsible for driving growth in the region, through initiatives such as widening the company’s Pay TV operation, expanding into new markets, and developing the new sales function of FOX International Channels Middle East, which will include FOX Movies, FOX, and National Geographic Abu Dhabi.
“With his diverse background and proven track record, we are pleased to have Sanjay on board to help carry FOX International Channels and National Geographic Abu Dhabi forward in the region,” said Simeon Dawes. “Sanjay’s extensive knowledge of the region and his broadcast expertise adds value to our channel offerings and allows us to take full advantage of today’s opportunities.”
“It is a privilege to have the opportunity to play an integral role in the growth and development of a dynamic organisation such as FOX International Channels,” said Raina. “I aim to strengthen and consolidate our partnerships, through which we will grow exponentially through the creation of increased value. We will examine business development opportunities across multiple sources, focusing on becoming a truly local product by not only dubbing international content, but by creating regionally-driven programming. FOX International Channels is entering a new phase of growth in the region, and it is a very exciting time to be part of this development,” he added.
Raina joins FOX International Channels from Ten Sports, where he held the position of Chief Operating Officer. His experience of working in the broadcast and media industry spans close to two decades over two continents. He holds an MBA in Marketing, Marketing Management, Marketing Research and Advertising from University of Pune, as well as a BE in Electronics, Electronics Engineering, Microprocessors, Telecommunications and Digital Electronics from the same establishment.