V-Marine is proud to share that the Rise 55 has already secured its first two sales, with the first one set to be delivered in Qatar this August, followed by the second sale in Kuwait.
The Rise 55 boasts an unparalleled blend of elegance and functionality, setting new standards for houseboat design. With its innovative architecture and sleek lines, this houseboat presents a stunning presence on the water, leaving admirers in awe. The thoughtfully crafted exterior offers a modern and dynamic appeal that captures attention wherever it sails.
What truly sets Rise 55 apart from its competitors is its interior decoration. V-Marine has collaborated with renowned Italian designers and decorators to curate an ambiance that redefines luxury living. The meticulous attention to detail and choice of premium materials create an environment that epitomizes opulence and sophistication. Every element, from the meticulously crafted furnishings to the handpicked decor pieces, has been carefully chosen to ensure an unforgettable experience for owners and guests alike.
One of the most outstanding features of Rise 55 is its spaciousness. V-Marine understands the importance of providing ample living space, and with Rise 55, they have reimagined the concept of habitable areas on a boat. This houseboat offers an exceptional yacht experience with significantly more room than traditional yachts, all while maintaining the same level of exquisite finishing. What truly captivates potential buyers is that V-Marine has managed to deliver this remarkable vessel at a fraction of the price of other luxury boats, revolutionizing the market and garnering widespread approval.
Speaking about the launch, Wael Joujou Ceo of V-Marine expressed their excitement, stating, "We are thrilled to introduce Rise 55, an extraordinary houseboat that sets a new benchmark in luxury living on water. The combination of exceptional design, unmatched interior decoration, and affordability make this a truly unique offering. With Rise 55, we aim to provide our customers with an extraordinary yachting experience while also ensuring that it is accessible to a wider audience."
With the first sale already confirmed for Qatar, scheduled for delivery in August, and the second sale secured in Kuwait, the Rise 55 is poised to make a resounding impact in the GCC market. Prospective buyers in the region are encouraged to contact V-Marine immediately to explore the exceptional opportunities that Rise 55 presents.
For more information about Rise 55 and to inquire about sales, please visit V-Marine's website at www.vmarine.com
V-Marine, a leading provider of houseboats and floating resorts, is proud to announce the opening of its commercial office in Dubai, UAE. The new office will be led by Giovanni Sorrentino, a well-known figure in the yacht industry for his collaborations with European and GCC yards such as Silent Yacht, an award-winning company for sustainable yacht industry, and Tecnomar for Lamborghini. Sorrentino's contribution to V-Marine's development of sustainable and self-sufficient houseboats, floating villas, and resorts will be instrumental in the company's expansion in the region.
Currently the production is served from Bahrain, while V-Marine plans to set up additional production facilities in GCC to meet the growing demand for houseboats and floating resorts projects in the area. This move is in response to the significant growth and the increasing demand from customers in the region, which is expected to soon outpace the current production capacity in Bahrain.
"We are excited to have Giovanni Sorrentino leading our Dubai operations," said Wael Joujou, CEO of V-Marine. "His experience and expertise in sustainability yachts will be invaluable as we expand our presence in the UAE market and deliver high-quality, self-sufficient houseboats, floating villas, and resorts."
Sorrentino's and V-Marine's commitment to sustainability will drive the development of innovative solutions for houseboats and resorts that are both luxurious and eco-friendly.
"The UAE is an important market for us, and we are committed to serving our customers here with the highest quality sustainable houseboats and floating resorts," said Sorrentino. "With the new production facilities in UAE, we will be able to better meet the growing demand for our products and services in the region while contributing to a more sustainable future."
Wael Joujou added “V-Marine house boats already met the taste of UAE boaters thanks to the quality of the construction and the finishing of the interior space. Now the next step is to bring technology and sustainability to our models in order to offer not only an eco friendly experience but also a valid alternative to the Luxury Yacht industry in terms of luxury and space at a much more reasonable price”
Wael and Sorrentino met occasionally in Qatar during the Launch of the floating pop-up Lounge at the Pearl Doha, produced by V-Marine, during exclusive presentation of the Urus Performante, and that experience led only recently to a fruitful collaboration .
V-Marine has a strong track record of delivering high-quality houseboats and resorts projects to customers around the world, and the company's expansion into UAE represents a significant milestone in its growth trajectory. V-Marine is confident that its presence in UAE will enable it to better serve its customers in the region, and looks forward to continuing to deliver exceptional products and services to its customers in UAE and beyond.
He described the main challenges faced by the world, and stated, “There’s now a peace deficit in Europe and the numbers of refugees is rising. There’s also a big deficit in sustainability and I think that’s where academics can really play a part by working with industry. The third main deficit is a deficit of equality. The number of people living in poverty has increased for first time since 1990”.
DMU hosted the conference with PRME – the UN’s Principles for Responsible Management Education team, which focuses on how to educate future leaders to focus on achieving the UN’s 17 Sustainable Development Goals, global targets which address issues like hunger, poverty and equality.
The theme of the ninth PRME Regional Chapter MENA Forum and 2022 Conference was the ‘Power of Partnerships in Addressing SDGs’. Over three days, a wide range of leaders from business, charity, humanitarian organisations and higher education joined the event.
Dr Mette Morsing, Director of PRME, said “PRME was launched to nurture responsible leaders. It wants to redefine success, focus goals on society, and focus on skills required. Success is often defined as winning the battle. It is a language of conflict, of conquest. It is not the language of partnerships, of collaboration. That is what we want to change in PRME.”
Moreover, Faiz Shah, the Director of the Yunus Centre, which works to build networks promoting sustainable work, poverty alleviation and social business, spoke about how universities can help connect business in their communities. He highlighted that a consequence of the pandemic was the realization that small businesses can be players in a global market because of modern globalised communication, however, the success is dependent on partnerships.
DMU has twice been chosen by the UN as a global hub for SDG 16, the promotion of peace justice and strong institutions and a big part of this status has been down to the creation of strong partnerships across HE to share practice in supporting refugees in local communities.
Hosting the final day was Professor Simon Oldroyd, DMU’s Pro Vice-Chancellor Sustainability, who summed up the conference’s aims, “The purpose of this conference is to connect networks and ideas to try and enact real change. It’s powerful partnerships with industry which move us towards the SDG goals.”
Experts on blockchains also spoke at the event and outlined how the emerging internet economy could help make the distribution of wealth in society fairer.
"Behind sustainable choices is not the actual sustainability of the company, organization, or brand, but the sustainability experience," writes Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc.
If we split the core of sustainability, in addition to the ecological, social, and economical consequences of our actions, we will find something that has a decisive impact on people's behavior, business success, and sustainable development.
This other aspect of sustainability is experience. Sustainability is an increasingly important part of the customer and employee experience. Customers and employees appraise the sustainability of companies, organizations, and brands in relation to their own values. Appraisals lead to subjective meanings and emotions – thus creating an emotional experience of sustainability.
Emotional experiences have a decisive impact on behavior – as do sustainability experiences. We have seen this especially recently. Emotions make us ignite, participate, and commit to things that represent the world we believe in. The emotions within the experiences of sustainability can also cause the opposite: avoidance, resistance, and even aggressive behavior.
From the point of view of companies and organizations, the effects of sustainability experiences are at best seen as traction and retention, or even as a competitive edge. At worst, they can cause loss of customers and employees.
If a company, organization, or brand wants to succeed and be a part of change toward a better world, sustainability experiences are critical to the success of its mission. We must accept that, for example, behind sustainable consumer choices is not product sustainability but rather consumer sustainability experience.
People are not able to react to anything other than the experiences produced by their own judgment.
A company or an organization needs to identify the essential parts of its sustainability to its customers and employees. It is beneficial to find out how elements of the sustainability experience affect behavior. By strengthening engaging elements and fixing or transforming the causes of stagnation, avoidance, and resistance, people are involved – this way it’s possible to create value for customers and employees, strengthen loyalty, and promote a sustainable, profitable growth.
Sustainability must be built, and the sustainability experience managed responsibly. However, this self-evident idea is not so self-evident after all. As people do not react to sustainable actions but rather to their sustainability experiences, it is possible to influence their experiences and emotions in ways that are not responsible but aim only to create images.
Recognition of authenticity contributes to healthy development. Companies, organizations, and brands that embrace sustainability as a key guideline and a part of their DNA implement these principles in all their operations and communications. When deeds and words meet each other and people’s values, the result is hope for the better, trust, change, and ultimately, success.
Sustainability is the way to a better future and competitive edge, but it is often full of curves and pitfalls. We must accept that sustainable actions do not always evoke positive, engaging emotions. It is not sustainable to always do and say what people wish and want to hear.
The consequences of acts of sustainability can be contradictory. Sometimes they mean cutting personal interests, which causes negative reactions. Sometimes the public and social media deal with events in ways that don’t do justice to real efforts.
In all circumstances, it is helpful to identify the customer and employee experiences and reactions. Collective empathy and data are needed to identify emotions as well as their root causes and consequences. The answers are not found on social media, where the loudest voice is often held by a relatively small number of people.
Communication is needed to manage sustainability experiences – not just to evoke images but to portray boldly and uncompromisingly the reality. From time to time, we all need to be steered into the right direction. Sometimes we must give up our own interests here and now so that all people, including future generations, will have hope.
The power of compassion should be better harnessed to engage and involve customers and employees.
The author of the blog post is Timo Järvinen, CEO of the Finnish empathy analytics company NayaDaya Inc.
Timo Järvinen, tel. +358 40 505 7745, timo.jarvinen@nayadaya.com
All are welcome to these free events at the DMU Dubai Campus and online. Register now for the Conference and Gala. See the event programmes here.
The Conference, Forum and Gala are a collaboration between the UN PRME MENA Chapter member academics, their institutions and De Montfort University Dubai. The event will investigate the possibilities for leveraging change through responsible management and leadership – and will focus on the application of SDG nexus approaches to establish good practices in order to provide a roadmap for creating better partnerships.
This forum aims to be a catalyst for the development of projects and papers through the partnerships established as the legacy of the conference, to strengthen the connection and collaboration of the PRME MENA Chapter Network and UN Global Compact Networks.
To register for the Conference and Forum – or for the Gala (which requires a separate registration) please go to: PRME Conference & Forum Registration - or for the final day Conference Gala Event go to the PRME Conference Gala. All Attendance is free. Once registered you will receive directions for in-person and online attendance.
SDG 17, Partnerships for the Goals is a key SDG that enables the implementation of all SDGs. Achieving the goals Partnership requires a nexus approach to understand and develop methodologies for change. Businesses, governments and institutions will need to undergo systemic changes beyond the limitations of individual organizations or industries by removing their jurisdictional boundaries that resonates especially with SDG 16, Peace, Justice and Strong Institutions. This will require higher levels of partnership focusing on linking the implementations of SDGs and engaging with all the stakeholders. The level of partnership and integration is expected to grow as we face unprecedented challenges.
Resources:A Nexus Approach for The SDGs: Interlinkages between the goals and targets
Websites: PRME MENA Conference & DMU Dubai PRME Conference
Enquiries & Press Info: prme.mena22@dmu.ac.uk
Expo Gala Enquiries: dmuevents@dmu.ac.uk
Press Enquiries: prme.mena22@dmu.ac.uk
Strategically located in Dubai International Academic City with a purpose-built, independent campus building, DMU Dubai welcomes students from all backgrounds and offers a perfect combination of high-quality teaching, excellent facilities and a fantastic student experience.
The sessions during the Open Day will encourage prospective students to participate in subject-specific talks, speak to academics, industry professionals, and current students, understand application procedures and admission pathways. Future students can explore the state of art facilities firsthand, including interactive learning spaces, design studios, mechanical and electrical labs, moot court, sports facilities, multi-purpose auditorium, library, and on-campus accommodation facilities.
The Open Day is another great opportunity for eligible students to apply for the university’s excellent scholarships. A wide range of student demographics is covered by the DMU Dubai Scholarship Programme and they fall under family discounts, international students' discounts, sports scholarships, community engagement scholarships, students with determination, merit scholarships, corporate discounts, full advance fee scholarships and early bird discounts.
De Montfort University (Leicester) has been ranked in the top 20 universities for graduate prospects in The Sunday Times Good University Guide 2020 and previous DMU graduates have gone on to win Oscars and work with organisations such as the BBC, HSBC, Nike, BMW and the NHS. DMU Dubai students will be offered the opportunity to transfer their studies to the UK campus at any point of the academic year to experience diversity and exceptional international career support by DMU Works, DMU Leicester's careers and employability service.
Manjeet Ridon, provost, DMU, said: “We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each is the embodiment of our success.”
Admissions are now open for September 2022 intake at DMU Dubai for the foundation, undergraduate and postgraduate programmes that include: International Year Zero (with subject pathways), BA (Hons) Fashion Communication & Styling, B.Sc. (Hons) Psychology, BA (Hons) Business and Management, BA (Hons) Interior Design, BA (Hons) Accounting and Finance, Law LLB (Hons), BSc (Hons) Cyber Security, B Eng (Hons) Mechanical Engineering, and MBA (Global). Along with this existing bouquet of academic programmes, the university has extended its offerings to employability-oriented programmes which include BSc (Hons) Architecture, MA Human Resources Management, MSc Artificial Intelligence and MSc Strategic and Digital Marketing, among others. To get more information on all programmes and facilities visit: Undergraduate and Foundation courses (dmu.ac.uk)
To know more about Open Days or to arrange a personalised campus tour, please contact DMU Dubai.
The sessions during the Open Day will encourage prospective students to participate in subject-specific talks, speak to academics, industry professionals, and current students, understand application procedures and admission pathways. Future students can explore the state of art facilities firsthand, including interactive learning spaces, design studios, mechanical and electrical labs, moot court, sports facilities, multi-purpose auditorium, library, and on-campus accommodation facilities.
The Open Day is another great opportunity for eligible students to apply for the university’s excellent scholarships. A wide range of student demographics is covered by the DMU Dubai Scholarship Programme and they fall under family discounts, international students' discounts, sports scholarships, community engagement scholarships, students with determination, merit scholarships, corporate discounts, full advance fee scholarships and early bird discounts.
De Montfort University (Leicester) has been ranked in the top 20 universities for graduate prospects in The Sunday Times Good University Guide 2020 and previous DMU graduates have gone on to win Oscars and work with organisations such as the BBC, HSBC, Nike, BMW and the NHS. DMU Dubai students will be offered the opportunity to transfer their studies to the UK campus at any point of the academic year to experience diversity and exceptional international career support by DMU Works, DMU Leicester's careers and employability service.
Manjeet Ridon, provost, DMU, said: “We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each is the embodiment of our success.”
Admissions are now open for September 2022 intake at DMU Dubai for the Foundation, undergraduate and postgraduate programmes that include: International Year Zero (with subject pathways), BA (Hons) Fashion Communication & Styling, B.Sc. (Hons) Psychology, BA (Hons) Business and Management, BA (Hons) Interior Design, BA (Hons) Accounting and Finance, Law LLB (Hons), BSc (Hons) Cyber Security, B Eng (Hons) Mechanical Engineering, and MBA (Global). Along with this existing bouquet of academic programmes, the university has extended its offerings to employability-oriented programmes which include BSc (Hons) Architecture, MA Human Resources Management, MSc Artificial Intelligence and MSc Strategic and Digital Marketing, among others. To get more information on all programmes and facilities visit: Undergraduate and Foundation courses (dmu.ac.uk)
To know more about Open Days or to arrange a personalised campus tour, please contact DMU Dubai.
Strategically located in Dubai International Academic City with a purpose-built, independent campus building, DMU Dubai welcomes students from all backgrounds and offers a perfect combination of high-quality teaching, excellent facilities and a fantastic student experience.
The sessions during the Open Day will encourage prospective students to participate in subject-specific talks, speak to academics, industry professionals, and current students, understand application procedures and admission pathways. Future students can explore the state of art facilities firsthand, including interactive learning spaces, design studios, mechanical and electrical labs, moot court, sports facilities, multi-purpose auditorium, library, and on-campus accommodation facilities.
The Open Day is another great opportunity for eligible students to apply for the university’s excellent scholarships. A wide range of student demographics is covered by the DMU Dubai Scholarship Programme and they fall under family discounts, international students' discounts, sports scholarships, community engagement scholarships, students with determination, merit scholarships, corporate discounts, full advance fee scholarships and early bird discounts.
De Montfort University (Leicester) has been ranked in the top 20 universities for graduate prospects in The Sunday Times Good University Guide 2020 and previous DMU graduates have gone on to win Oscars and work with organisations such as the BBC, HSBC, Nike, BMW and the NHS. DMU Dubai students will be offered the opportunity to transfer their studies to the UK campus at any point of the academic year to experience diversity and exceptional international career support by DMU Works, DMU Leicester's careers and employability service.
Manjeet Ridon, provost, DMU, said: “We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each is the embodiment of our success.”
Admissions are now open for September 2022 intake at DMU Dubai for the Foundation, undergraduate and postgraduate programmes that include: International Year Zero (with subject pathways), BA (Hons) Fashion Communication & Styling, B.Sc. (Hons) Psychology, BA (Hons) Business and Management, BA (Hons) Interior Design, BA (Hons) Accounting and Finance, Law LLB (Hons), BSc (Hons) Cyber Security, B Eng (Hons) Mechanical Engineering, and MBA (Global). Along with this existing bouquet of academic programmes, the university has extended its offerings to in-demand employability-oriented programmes which include BSc (Hons) Architecture, MA Human Resources Management, MSc Artificial Intelligence and MSc Strategic and Digital Marketing, among others. To get more information on all programmes and facilities visit: Undergraduate and Foundation courses (dmu.ac.uk)
To know more about Open Days or to arrange a personalised campus tour, please contact DMU Dubai.
وفي تعليقه على الحدث، قال وزير الدولة نايجل آدامز:
"يعد التوسع العالمي الذي حققته جامعة دي مونتفورت من قلب ليسيسترشاير في المملكة المتحدة إلى دبي وكازاخستان استثمارًا رائعًا سيسهم في بناء جيل عالمي من الخريجين الجامعيين المتميزين. وهذا يمثل إحدى أروع الصادرات البريطانية أي رعاية المواهب وتنميتها.
"كان من دواعي سروري افتتاح المختبر الهندسي فائق التطور وتهنئة فريق الكريكيت بالجامعة. وآمل أن أرى بعض أسماء اللاعبين الذين تعرفت عليهم اليوم وهم يلعبون الكريكيت في المملكة المتحدة في السنوات القليلة القادمة لصالح مقاطعة يوركشاير العظيمة".
من ناحية أخرى، تعد جامعة دي مونتفورت أحد الشريكين المؤسسين لجناح المملكة المتحدة في معرض إكسبو دبي، وقد استثمرت مبلغ 750,000 جنيه إسترليني في برنامج المملكة المتحدة لعرض مزايا التعليم العالي في المملكة والجامعة في هذا المنبر العالمي.
وكانت جامعة دي مونفورت الموجودة في المملكة المتحدة قد افتتحت رسمياً حرمها الجامعي الثالث في دبي في شهر ديسمبر عام 2021.
وكان من أهم الأسباب التي دفعت الجامعة لرعاية جناح المملكة المتحدة هو التزامن والتنسيق بين إطلاق حرم الجامعة الجديد في دبي ومعرض إكسبو 2020.
ومن خلال هذه الشراكة، نأمل في إقامة وتطوير علاقات جديدة مع دوائر الأعمال في منطقة دولة الإمارات العربية المتحدة وزيادة توظيف الطلاب للوصول إلى الأهداف التي تنشدها جميع فروعنا جامعية.
كما نتطلع أيضًا لإبراز مكانة ومزايا جامعة دي مونفورت ليستر للطلاب الدوليين الراغبين بالدراسة في المملكة المتحدة.
وخلال زيارته إلى جناح الاستدامة، تعرف الوزير على نهج دي مونفرت دبي الذي يركز على خطة طويلة الأجل للمنطقة في هذا الشأن. وشارك في مناقشات حول قابلية الخريجين للتوظيف والحاجة إلى تطوير المهارات القابلة للنقل.
وقدم البروفسور سايمون برادبري، نائب المستشار الدولي وعميد كلية الفنون والتصميم والعلوم الإنسانية في جامعة دي مونفورت، عرضاً موجزاً للوزير عن الرؤية الطموحة للجامعة. وأوضح ذلك بقوله: "نحن نمتلك سجلاً بحثياً متميزاً بفضل التزامناً بخدمة الصالح العام، من خلال البحث فيما يؤثر على المجتمع وحل المشكلات وإحداث تغيير فعلي في حياة الناس وسلوكهم عبر إيجاد حلول مبتكرة في مختلف جوانب الحياة".
وتلتزم جامعة دي مونفورت، باعتبارها الجامعة البريطانية الوحيدة المصنفة بأنها مركز عالمي للأمم المتحدة لتحقيق هدف التنمية المستدامة (16)، بالعمل على دراسة وإنجاز أهداف الأمم المتحدة بشأن التنمية المستدامة في أنشطتها البحثية والتدريسية ومشاريعها. وفي هذا الإطار، تستضيف الجامعة المؤتمر الثامن لمبادئ تعليم الإدارة المسؤولة (PRME) على مستوى الشرق الأوسط وشمال إفريقيا في حرم الجامعة بدبي في الفترة من 21 إلى 24 مارس 2022 لإيجاد منهجيات لتنفيذ شراكات تتمحور حول هدف الأمم المتحدة الخاص بالتنمية المستدامة.
وأضاف سايمون: "تلتزم الجامعة بالعمل على بناء عالم مستدام من خلال نشر مفاهيم التميز البحثي والتفكير النقدي والاستراتيجي والخطط المدروسة بعناية. كما نعتمد استراتيجية بحثية متينة تمثل ركناً أساسياً في رسالة جامعة دي مونفورت".
واستمع المجتمعون أيضًا إلى كلمة من الدكتورة فيديا فينود، رئيسة المجموعة والرئيسة التنفيذية لمؤسسة ستادي وورلد، التي تدير الحرم الجامعي في دبي بالشراكة مع جامعة دي مونفورت- ومن الدكتور مانجيت ريدون، رئيس جامعة دي مونفورت دبي.
وقال الدكتور مانجيت ريدون: "نحن نعلم أنه مهما كان الاختصاص الجامعي، يمثل إعداد الخريجين لتحقيق مسارات ناجحة ما بعد الجامعة أمراً بالغ الأهمية. كما أن تمكين خريجينا من إحداث أثر إيجابي، سواء كان ذلك من خلال خلق قيمة اقتصادية أو اجتماعية أو ثقافية أو بيئية - أو مزيجاً من ذلك كله، هو الشهادة الحقيقية على نجاحنا".
من جهتها قالت الدكتورة فيدهيا فينود، الرئيسة التنفيذية لمؤسسة ستادي وورلد لخدمات التعليم العالي: "تتمتع "ستادي وورلد" بخبرة تزيد عن عقدين من الزمن في تقديم مجموعة واسعة من الخدمات التعليمية بالشراكة مع جامعات دولية من مختلف أنحاء العالم، وستثبت شراكتنا هذه مع جامعة دي مونفورت في دبي مدى فائدتها الكبيرة للطلاب في الإمارات العربية المتحدة والمنطقة بشكل عام. إذ ستساعد شبكتنا الدولية في استقطاب الطلاب من أكثر من 120 دولة ونتطلع إلى تقديم شهادات جامعية رفيعة المستوى والجودة تركز على أهلية الطلاب للتوظيف".x`
**النهاية**
Minister of State Nigel Adams said:
"De Montfort University's global expansion from the heart of Leicestershire in the UK to Dubai and Kazakhstan is an amazing investment that will help build global alumni. It's another fantastic UK export that is nurturing talent.
"It's been great to open the state-of-the-art engineering lab and congratulate the university's cricket team. I hope to see a few of the names I have heard today playing cricket in the UK in a few years playing for the great county of Yorkshire.”
DMU is one of two founding partners of the UK Pavilion at ExpoDubai and has invested £750,000 in the UK programme to showcase UK higher education and the university on a global stage.
In December 2021, the UK-based university officially opened its third campus in Dubai.
One of the key reasons for DMU's sponsorship of the UK Pavilion is the alignment between the launch of the new Dubai campus and Expo 2020.
Through this partnership, we hope to establish and develop new relationships with businesses in the UAE region and increase student recruitment to reach objectives across all of our campuses.
We are also looking to promote DMU Leicester for those international students who would like to study in the UK.
During his visit to the Sustainability Hub, he heard about DMU’s approach focusing on long-term plan for the region. He engaged in discussions about employability and the need for developing transferable skills.
Simon Bradbury, Pro Vice-Chancellor International and Dean of Arts, Design and Humanities of DMU briefed the Minister on the ambitious vision of the institution. He explained: “We have an excellent research record as we are committed to serving the public good, by investigating what impacts society, solve issues and make an actual change in people’s lives and behaviour through originating solutions in various life aspects".
Being the only UK university to be designated the United Nations Global Hub for Sustainable Development Goal (SDG) 16, DMU commits to addressing the UN SDGs in its research, teaching and enterprise activity. In line with this, DMU is hosting the 8th Middle East and North Africa MENA, Principles for Responsible Management Education (PRME) conference at the Dubai campus from 21-24 March 2022 to create methodologies for the implementation of the United Nations' Sustainable Development Goal partnerships.
“DMU is committed to shaping and promoting a sustainable world by deploying research excellence, critical, strategic thinking and well-built plans. We also have a well-established research strategy that is central to DMU’s mission", Simon added.
The gathering also heard from Dr Vidhya Vinod, Group President and CEO of Study World – the organisation running the campus in partnership with DMU – and Dr Manjeet Ridon, DMU Dubai Provost.
“We know that regardless of discipline, developing graduates for successful trajectories beyond university is of critical importance. Enabling our graduates to have a positive impact, whether that be through creating value that is economic, social, cultural, or environmental – or indeed a mixture of each, is the embodiment of our success,” added Manjeet Ridon, Provost, DMU Dubai.
Dr Vidhya Vinod, CEO of Study World Higher Education Services, said: “Study World has over two decades of experience in providing a range of educational services in partnership with international universities worldwide and this association with DMU in Dubai will prove highly beneficial for students in the UAE and the wider region. Our international network will help attract students from over 120 countries and we look forward to providing high-quality, employment-focused degrees to students.”
After record success with their Nad Al Hammar branch, Blue Bird Nursery is expanding with a new branch opened in Al Quoz. With the new branch, Blue Bird extends its learning-through-play principles and adherence to strict safety standards.
Inspiring Learning
“Our mission is to plant a love of learning by sprinkling your child’s days with inspiring, thought-provoking opportunities filled with wonder and joy.” said Nursery Manager Hanan Sadek. “Your child will be encouraged to immerse themselves into their surroundings, make new friends, engage in adventurous play, have fun and GROW! We are an inspiring home away from home for families.”
“Our Nursery’s focus is to inspire children’s learning. We do this by using play to explore UAE culture and traditions as well as the international cultures and languages of each student.” added Sadek. “Our environment is designed around that mission. All aspects from our curriculum to our bright and open play spaces make Blue Bird Nursery a wonderful home away from home where kids can develop a love of learning and the opportunity to think with curiosity. This allows them to try out their ideas and explore the outcomes. This is how we promise engaged, effective learning.”
Managed With Care
The Nursery is owned and managed by Atticus Education LLCwhich develops, owns, and manages a diverse array of schools with different curricula to meet the growing needs of the region. Atticus Education has over 2000+ students registered throughout its schools and this number continues to grow as we pursue our mission to become a prolific provider of accessible and affordable education throughout the Emirate of Dubai.” says Ayesha Al Mutaiwei, Managing Director, Atticus Education LLC
Location Is Everything
The new Blue Bird Nursery branch is a purpose-built Nursery located in Al Quoz in the vicinity of corporate offices, shops, creative and art gallery outlets and local housing. As a spacious 32,000+ square foot facility, Blue Bird’s Al Quoz branch is one of a select few premium modern childcare facilities in Dubai.
Safe And Secure
Like it’s primary location in Nad Al Hammar, the new Al Quoz facility is a part of an exclusive class of premium purpose-built nurseries in Dubai where the environment is designed by architects and childcare experts whose understanding of early learning centres has culminated in the creation of a unique space that maximizes children’s ability to thrive in interactive learning while also staying safe. Everything from the design of the spaces, play space furnishings, toys and activities, and their Covid-19 prevention plan follow strict standards. Blue Bird Nursery’s sprawling facilities and open-floor plan provides optimum social distancing opportunities for its young pupils throughout the nursery, toddler, and foundation classrooms. The Nursery is ISO certified and observes Ministry of Education and KHDA safety guidelines.
ستُحدِث التكنولوجيا متعددة الحواس تغييرًا جذريًا في عالم السينما والمسرح والحفلات الموسيقية والألعاب وجلسات التأمل والجلسات العلاجية، وستوفر سينما منزلية بأسعار معقولة تناسب الجميع
لندن، المملكة المتحدة — 15 يونيو 2021 – على مدار أكثر من 100 عام، تفتحت عيوننا وآذاننا على مشاهدة الأفلام والاستماع إلى الموسيقى، ولكن تخلق تقنية FLEXOUND Augmented Audio™ تجربة استماع فريدة وشاملة وغامرة تطرّب بها وتُصيبك برعشة جمالية. وتجمع هذه التقنية بين سمات الصوت العالي الدقة ذي النطاق الكامل مع الشعور برعشة جمالية إزاء موجات الصوت في الجسد، لإضفاء إحساس باللمس إلى أي تجربة استماع، سواءً كانت الموسيقى أو الألعاب أو التلفزيون أو البث أو التأمل أو الأفلام أو الواقع الافتراضي أو أي محتوى صوتي آخر. وتجدر الإشارة أن تصميم وهندسة تلك التقنية وقع في فنلندا لمساعدة الأطفال المصابين بالتوحد؛ إذ نهضت التكنولوجيا بدور عظيم يتمثل في إيجاد حلول لكافة المشكلات التي نواجها، وإضفاء قيمة رائعة لغالبية القطاعات.
تتسم حاسة اللمس التي يتمتع بها جميع الأفراد دونما استثناء بقدرةٍ فائقةٍ عند الشعور بالصوت، ولم تستثمر بالقدر الكافي للحصول على صوت عالي الجودة حتى اللحظة. والغاية المثلى التي تصبو إليها FLEXOUND إزاء ابتكار التقنية هي الوصول لتجربة صوتية تتخلل كافة أجزاء الجسم؛ مما يترتب عليه الارتقاء بمستوى جودة الحياة التي نعيشها. وعلى عكس مكبرات الصوت التي تبث اهتزازًا في صوت الهواء، تشع تقنية نظام الصوت المعزز FLEXOUND Augmented Audio™ الاهتزاز من خلال رغوة؛ مما يوفر تجربة استماع ناعمة قريبة من المجال. ويمكن تركيب تلك التقنية الحاصلة على براءة اختراع في المقاعد والوسائد وأي شيء ناعم ومتلامس مع الجسم.
ويعتبر المقعد المزود بـFLEXOUND Pulse™ ، على سبيل المثال، أول فكرة تتناول مبدأ سينما خالية من مكبرات الصوت في كافة أرجاء العالم تحول أي مساحة، سواءً كانت صغيرة أو كبيرة، إلى مشهد صوتي فائق وغامر وسينما متعددة الحواس. ويمكن للمتاجر ومراكز التسوق والقاعات والمتاحف والمسارح المباشرة وساحات الحفلات الموسيقية أن تتحول إلى دور سينما أو مراكز ألعاب تعمل بكامل طاقتها دون الحاجة إلى مكبرات صوت خارجية. وفي المنزل، يمكنك استخدامها باعتبارها سماعة صوت في الاجتماعات المكتبية بدلاً من مكبرات الصوت، باعتباره مركز ألعاب، لممارسة التدليك بالصوت أو للاستمتاع بتجربة سينما متميزة في غرفة معيشتك بأريحية تامة.
باستخدام تقنية FLEXOUND Pulse™، يمكنك العيش بكامل حواسك داخل محيط صوتي كامل
تخلق تلك التقنية نطاق صوتي شخصي وتركيز عميق والانغماس في الموسيقى أو القصص أو الاسترخاء أو الألعاب. وفضلاً إلى ذلك، تساعد التجربة متعددة الحواس التي تصنعها التقنية FLEXOUND Pulse™ على السمو بالمشاعر التي خلقها المحتوى والإثراء الفني وجعله في متناول أيادي العديد من الأشخاص، مثل الأشخاص الذين يعانون ضعفًا في حاسة السمع.
في الأوقات الفائتة، كانت ترددات الصوت التي شعرت بها في كافة دور السينما هي في الغالب دوي صوت قادم من مضخمات الصوت الفرعية ذات الطاقة العالية التي تطلق أصوات باتجاهك. وباستخدام الأمثل لتقنية FLEXOUND Pulse™، ستتمكن من الشعور حرفيًا بترددات تصل إلى 500 هيرتز مع جسمك حتى تصل إلى 1000 هرتز في يديك وجلدك. ونظرًا لعدم اعتمادها على الاستماع الميداني البعيد أو ملء غرفة بالديسيبل، مثل مكبرات الصوت التقليدية، فإن تسرب الصوت من غرفة إلى أخرى يقل كثيرًا.
كما توفر تقنية FLEXOUND Pulse™ جودة صوت متساوية وإحساس باللمس لكل شخص في كل مقعد. ومن خلال الاستماع الصوتي الذي يتخلل بشرتك وكذلك أذنيك، لن تضطر للحاجة للعديد من الديسيبل للحصول على كلام واضح، ولن تؤدي المستويات المرتفعة والمؤثرات الصوتية إلى حجب الحوار إطلاقًا، حتى أثناء التسلسلات العشوائية لأفلام الحركة.
ميا كارهو، التي تعمل مسؤولة الجيل الثاني للسينما في فنلندا وصاحبة رأي معروف ورائدة في مجتمع السينما، قامت بإدخال تحديثات على أنظمة الصوت مؤخرًا في دور السينما الخاصة بها، ولكن ينتابها أمل بإدخالها على تقنية FLEXOUND Augmented Audio أولاً. وقالت: "لقد فوجئت حقًا بجودة الصوت المحيط". "إن لم أُبلغ بأن مصدر الصوت يعود إلى مقعد FLEXOUND Pulse™ فقط، لما علمتُ – أن مصدر الصوت متدفق من كافة الأرجاء" وفقًا ما أوضحه كارهو بعد تجربة الفكرة.
قال ريكو جارو، الذي يعمل مهندس صوت بخبرةٍ مهنيةٍ مدتها 30 عامًا في مجال تصميم الأصوات وتركيبها وتحسينها: "بفضل تلك التقنية، لن أضطر إلى البقاء في الخارج لمشاهدة المحتوى المُفضل ليّ على الشاشات. أصبحتُ في داخل الفيلم نظرًا لأن الصوت يتخلل كافة الأماكن المحيطة بي... إنها تجربة فريدة تتخلل كافة أجزاء الجسم".
"أستطيع أن أرى بأم عيني كافة فئات الجمهور تستخدم تقنية FLEXOUND Pulse™ في جميع أنحاء العالم إذ صارت ذائعة الصيت بسبب التجربة العميقة والغامرة التي ستمنحها لهم"، وفقًا لما ذكره جارو. وأضاف قائلاً: "تجعل التقنية كافة الكراسي بمثابة الكرسي الذهبي" [في السينما]، نظرًا للجودة الفائقة التي يتسم بها الصوت الذي تمنحه لجميع المستمعين كلٍ على حدة".
خلال أبحاث السوق التي أجريت في شهر مايو، تمكنت تقنية FLEXOUND Pulse™ من ترك انطباع دائم وراسخ لدى جميع المشاهدين، حيث قال 91٪ أنهم سيوصون الآخرين بتجربتها، وأفاد 77٪ أنهم استمتعوا بتجربة الصوت الجديدة كثيرًا، وذكر 89٪ أنهم يرغبون في الاستمتاع بهذه التقنية في دور السينما المحلية.
أضاف جارو:" أتمنى وصول التقنية بالتأكيد إلى الأماكن النائية البعيدة التي يتخذها الأفراد مسكنًا لهم". وأضاف قائلاً: "ليس بمقدور أحد أن يسبب لك إزعاج، وستستمع لصوت مثالي في المساحة التي تعيش بها، سواءً كنتُ تشاهد مباراة كرة القدم أو تستمتع بالموسيقى المباشرة".
استخدامات لا حصر لها
تتمتع التقنية بإمكانيات مذهلة ورائعة من حيث الثورة الهائلة التي أحدثتها في قطاعات السينما والترفيه المنزلي والرفاهية وغيرها من القطاعات:
تتسم تلك التقنية بخفة الوزن وصغر الحجم وكفاءة في استخدام الطاقة. إذ إنها تخلق تأثيرًا "فقاعة صوتية" حول المستخدم ويضمن الحد الأدنى من تسرب الصوت. كما أنها تمثل مركز الترفيه والموسيقى ومركز الألعاب وجهاز التدليك بالاهتزازات الصوتية والسينما المنزلية بأسعار معقولة.
تُمكّن تقنية FLEXOUND Augmented Audio™ الشركات المُصنعة للسيارات من استبدال مكبرات الصوت أو تقليلها، وإضافة السلامة من خلال ملاحظات الفعلية المقدمة من السائق، وتخصيص مناطق الصوت في المقاعد، وإضافة إحساس إلى السيارات الكهربائية بإضافة نظام الصوت إليها والشعور وكأنها سيارات تقليدية، فضلاً إلى تزويد السيارات بمزايا توفر الراحة والرفاهية للراكبين.
تعمل حاسة اللمس والإدراك اللمسي للاهتزاز على تحسين وضوح الصوت وإمكانية وصول الأشخاص المصابون بضعف السمع إليه أو في ظروف صاخبة.
توفر تجربة الاهتزاز السمعي تخفيف الألم وتخفيف حدة القلق. ويستخدم المعالجون تقنية FLEXOUND Augmented Audio™ لعلاج الأطفال والبالغين الذين يعانون من التوحد والإعاقة في النمو والأشخاص الذين يعانون آلام مزمنةً وإعادة تأهيل اضطرابات الذاكرة والاضطرابات العصبية والنوم والاكتئاب وعلاج الكلام.
"يمكنك استخدام أكثر من جهاز FLEXOUND معزز في غرفة معيشة. فبمقدوري الجلوس على أريكتي أشاهد غريز أناتومي، في الوقت الذي تجلس فيه ابنتي على الكرسي تستمع إلى موسيقى الهيب هوب، دون أن يزعج بعضنا بعض"، وفقًا لما ذكره ميرفي هينارو، المدير التنفيذي لشركة FLEXOUND.
ميزات المقعد المستخدم في تصميم FLEXOUND Pulse™:
منطقة تناسب كل شخص خالية من الإلهاء وآمنة.
التركيز العميق والانغماس في القصة.
صوت عالي الجودة واهتزاز صوت طبيعي متكامل.
أول تصميم لسينما خالية تمامًا من مكبرات الصوت.
تجربة سينما متميزة في أي مبنى.
الحد الأدنى من تسرب الصوت خارج المسرح.
يدعم جميع محتوى الصوت الموجود.
التوافر
تقنيةFLEXOUND Pulse™ لمقاعد السينما جاهزة للطلبات المسبقة القادمة من دور السينما والترخيص لمصنعي الأثاث والمقاعد.
ستعمل تقنية FLEXOUND Augmented Audio™ على تحسين تجربة العملاء من خلال دمج التقنية الحاصلة على براءة اختراع في الأثاث أو الأجهزة الاستهلاكية أو الألعاب أو مقاعد السيارات أو المسرح — أو في كافة الأماكن التي يضفي إليها الصوت الشخصي فائق الجودة والشعور به قيمة. سيقوم الفريق المتخصص بالمشاركة في ابتكار منتج يلبي كافة احتياجات العلامات التجارية.
Videos (Share and embed freely)
بينما تكافح الصناعة أثر الوباء، اختارت Empire Cinemas نوعًا جديدًا من السلاح: افتتاح سينما ممتازة مُعزّزة باستخدام تقنية نظام الصوت المُعزّز FLEXOUND Augmented Audio™. تقدم التقنية الجديدة تجربة استثنائية غامرة مقارنةً بالترفيه المنزلي.
يستضيف المسرح في مركز الأندلس التجاري في جدة بالمملكة العربية السعودية 142 مقعدًا مُعزّزين بتقنية نظام الصوت المُعزّز FLEXOUND Augmented Audio™.
تضيف تقنية نظام الصوت المُعزّز FLEXOUND Augmented Audio™ الإحساس باللمس إلى الصوت. وتوفّر جودة صوت متكافئة في كل مقعد بغض النظر عن موقع المقعد. كما تُحسّن وضوح الحوار والترددات المنخفضة، كما تسمح لمرتادي السينما بالإحساس بالصوت. أثبتت دور السينما التي عزّزتها شركة FLEXOUND في كوريا الجنوبية، وفنلندا، وماليزيا أن هذا المفهوم يوفّر إحساسًا فريدًا غامرًا، وقيمةً عالية للمستخدم النهائي، ويتيح بيع التذاكر بأسعار ممتازة.
يقول جينو حداد، الرئيس التنفيذي لشركة Empire Cinemas: "تفتخر Empire Cinemas بكونها أول مُشغّل سينما في المنطقة قام بتركيب مقاعد ذات تقنية سمعية مُعزّزة من خلال ارتباطه بتقنية نظام الصوت المُعزّز FLEXOUND Augmented Audio™، الرائدة في مجالها".
وأضافت جيسيكا وانغ-كارنا رئيس قسم الترفيه الخاص بالمقاعد في شركة FLEXOUND: "يشير سوق السينما في شرق آسيا إلى رغبة الجمهور في العودة إلى شاشات السينما. ونمنح مُشغّلو السينما ميزة صوتية تنافسية عالية القيمة مقارنةً بالترفيه المنزلي، مما يساعد الصناعة على التعافي".
لا تتطلب التقنية أي ملحقات قابلة للارتداء. حيث تُكمل جميع أنظمة الصوت الحالية دون تداخل. ولا حاجة إلى إعادة مزج أو إعادة ترميز المحتوى، وبالتالي يُمكن لمُشغّلي السينما تعزيز أي أفلام، أو رياضات إلكترونية، أو أحداث مباشرة باستخدام تقنية شركة FLEXOUND.
ويقول ميكا أوش، مدير السينما في شركة FLEXOUND، أثناء تواجده في جدة: "إن الهروب من الواقع والتجارب الاستثنائية هي ما نحتاج إليه خلال هذه الأوقات العصيبة، والخبرة السينمائية التي اكتسبتها شركة FLEXOUND ليست سوى الإجابة الصحيحة".
توفّر شركة Ferco International Seating مقاعد مشروع Empire Cinemas Andalus الحاصلة على شهادة FLEXOUND لأربعة من طرازات مقاعدها. تتوفر تقنية نظام الصوت المُعزّز FLEXOUND Augmented Audio™ أيضًا في الصالات، والمتاحف، والمسارح، وقاعات الحفلات الموسيقية، وغيرها من الأماكن التي تضم جمهورًا جالسًا.
اتصل بنا واستعِدّ لعودة تجارية قوية في عام 2021:
جيسيكا وانغ-كارنا، رئيس قسم الترفيه الخاص بالمقاعد،
هاتف: +358 44 360 1910, jessica@flexound.com
GymNation, the UAE’s leading gym operator, today announces the success of its partnership with inclusive sports community NPO, Heroes of Hope. The partnership was set up at the start of November 2020, to reaffirm GymNations focus on supporting UAE communities, by providing People of Determination the opportunity to excel through employment and access to fitness.
The partnership comes in response to Abu Dhabi’s launch of a comprehensive five-year strategy for People of Determination, aiming to create an integrated and enabling environment for them with the participation of over 28 local and federal government entities. The announcement came on September 12th, by His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The strategy addresses People of Determination’s needs at all stages of life, including health, rehabilitation, education, employment, social care and social security, as well as social engagement, sports, culture and tourism. The partnership has created ‘GymNation Heroes’ and is split into two key activities. “Both elements of the partnership provide a fully inclusive fitness community, where individuals of all abilities can experience the positive impact that involvement in fitness can generate.” Ant Martland, Co-Founder of GymNation said.
The first activity is a GymNation Heroes internship initiative, providing People of Determination with the opportunity to take part in an ongoing paid internship scheme within their chosen GymNation location. As part of the ongoing initiative, GymNation Heroes will gain experience within all functions of gym operations, including; front of house, back office admin support and gym floor management. Throughout the internship, regular assessments will be put in place along with certificates of achievements for reaching various success milestones. All GymNation Heroes will be remunerated monthly at the same rate as full-time GymNation staff. The aim of the internship is to provide foundations in the form of invaluable life and workplace skills, to all GymNation Heroes, with the goal of full-time employment at GymNation in the near future.
After undergoing the standard interview process with a member of GymNation’s management, and a full induction into the GymNation team; Marwan Mansoor, Kieran Carter and Verano Field were all selected to be the first GymNation Heroes. The three Heroes began their internship at GymNation Motor City in mid-November. GymNation Hero Kieran Carter said “I love being part of the GymNation team, I love learning new things each time I visit GymNation and we are all having a lot of fun carrying out all the tasks in the gym.”
The second activity in the partnership is centered around creating and maintaining a safe and inspiring environment where People of Determination across the UAE have the opportunity to exercise. Under the guidance of fully trained and qualified instructors, GymNation and Heroes of Hope are working together to create an ongoing series of fitness classes, events and training programmes dedicated to championing inclusion in fitness for as many of the 110,000 People of Determination within the UAE as possible.
Martland said: “As a UAE homegrown brand, a key mission for GymNation is to align with and support other homegrown organizations that are doing unbelievable things within the local community. Heroes of Hope epitomize that. Following the recent opening of our Khalidiyah Mall and Mirdif gyms, there are now six GymNation locations across the UAE, with at least five more planned for 2021 opening. We are looking forward to working with Heroes of Hope on a number of initiatives across these locations that will further support the five-year strategy for People of Determination, which was announced by the UAE government in September this year.”
Hollie Murphy, Founder of Heroes of Hope added: “When I started out as PE teacher in Dubai, twelve years ago, People of Determination were not given the opportunity to be as involved with sports and fitness as they are now. Since then, I have worked tirelessly to create a fully inclusive community in the form of Heroes of Hope, through which, thousands of People of Determination have been empowered and have shown that there is no barrier to inclusion. After the latest round of successful interns, I am looking forward to more opportunities with GymNation, to not only provide People of Determination with the opportunity to thrive in the workplace but to create a base where People of Determination can take part in fitness across the whole of the UAE.”
For more information on GymNation visit: www.gymnation.com
For more information on Heroes of Hope visit: www.heroesofhopeuae.com
The free zones in the UAE can be categorised into two groups—industry-specific and general-purpose. Here's to give you an idea:
Industry-Specific Free Zone
Industry-specific free zone specialises to only particular or interrelated sectors. Examples of these free zones are Dubai Internet City and Silicon Oasis, which are specifically designed for the IT and innovation industries. Or, Dubai Healthcare City that caters to the healthcare industry as well as Dubai International Academic City which is for the education sector alone.
General-Purpose Free Zone
A general-purpose free zone, on the other hand, encompasses a much broader range of business activities, which are almost for any type of business. Examples of general-purpose free zones are Ras Al Khaimah Economic Zone (RAKEZ), International Free Zone Authority (IFZA), Ajman Free Zone, and more.
Steps of free zone business setup
Now that you have a bit of background about the UAE free zones, let's take a look at the simple steps of setting up your business in the UAE. It only takes minimal effort and is rather straightforward.
All free zone authorities provide a list of permitted business activities within the jurisdiction. At this early stage of your company formation, it is recommended that you work with a business setup firm like Decisive Zone to help you with narrowing down the list. The Company Formation Specialists are knowledgeable, and they can easily advise you on the best licensing options for your company, so you don't get lost in the process.
There are certain restrictions on choosing a name for your company in the UAE, and this is usually the trickiest as you need to be mindful of the rules. For example, your company name should not contain references to known organisations or religious connotations and must avoid the use of offensive language. A Business Setup Consultant can liaise with the government for your trade name approval and once approved, you can now apply for your business license.
Each free zone in the UAE has its governing rules. While it usually requires less paperwork, compliance is a must and submission of complete legal documents is mandatory. To do this efficiently, a Company Formation Specialist can assist you in completing your documents as well as applying for the necessary approvals that follow.
Visa allocation varies in every free zone. It is advisable to take note of your visa requirements before choosing a jurisdiction that meets your needs. Visa applications through professional and reliable PRO services will save so much of your time.
The unprecedented rise of entrepreneurs in the country today signifies a healthy business economy, and it only gets better with the free zone's much-improved offerings. As an aspiring entrepreneur in a competitive country like the UAE, successful business incorporation is paramount to fulfilling your business goals. Decisive Zone will help you at every stage of the business setup process so that your company is set to a promising headstart.
Now, it doesn’t mean that you have to perfect your business plan from the get-go. A well-written business plan requires time and effort, and it keeps evolving as you learn and understand more about your business, your market, and ultimately, yourself.
However, even how important a business plan is, some entrepreneurs today still underestimate its relevance to achieving business success. And sooner or later, they fail because of poor planning or worse, the lack thereof.
What is a Business Plan?
A business plan is a written document about your company. It elaborates your business idea and gives the audience an overview of your goals and objectives, products and services, operational management, competitor and market analysis, and financial projections, and more. It serves as a guideline for employees, a roadmap for business owners, and a pitch for investors.
How to structure a business plan
Every business is different. There is no single formula to follow, and therefore, a business plan is and should be, dynamic. It changes and improves through continuous discovery about the business, intensive research, and brainstorming. Here are some tips from our business setup consultants at Decisive Zone on how to structure the perfect business plan for success:
Who will read your business plan? Whether it’s for investors, your future employees, or lenders, your business plan should have an audience. If your purpose is to get funding for your venture, then your business plan should be written in such a way that catches the attention of venture capitalists or angel investors. Once you identify your audience, writing your business plan will now lean towards your intended direction.
A technique to stay organised mentally is to create a business plan framework or an outline of ideas. Start by listing down all the elements that will comprise your business plan to get the whole picture of what you are trying to achieve in your writing. Once the framework is laid out, prioritise the elements that can be done right away and identify the ones that need further research or analysis.
Your business plan must be written in a clear and comprehensible manner. There is no need to be flowery with words but instead, be direct and logical. The flow must be natural with the aim to inform and educate. Remember, the shorter and neat your business plan is, the more likely it is to be read from cover to cover.
A well-structured business plan should have the below elements, and the most important among these is the executive summary. The executive summary is the first document that investors will read and sometimes, this is where you make or break it. While this is the first document in your business plan, it is advisable to write it last once you have completed the others. As the name suggests, it is a summary of your business which should cover all the vital details and highlights.
Lastly, a business plan should solve the question of how your company intends to deliver its unique offerings to the market and make profits. It should also serve as a guideline and a roadmap towards your business goals. Keep learning about your business and don’t be afraid to rewrite from time to time.
If you are a startup company, there is always a phase of trial and error. At this stage, learning from your own mistakes and of others is pivotal to your growth as it is an opportunity to discover a more effective business approach. It allows you to change your perspective and have a deep awareness of what your business needs to thrive.
However, without the right strategy or external support, anything can go astray. So, to protect your company from the common startup pitfalls, we have compiled some helpful tips from the experts at Decisive Zone.
The root of failed startups is sometimes the lack of research and appropriate planning. No business is ever successful without going through the labour of comprehensive planning—from building your business model to formulating your business strategies and key delivery measures. Researching and planning are interminable phases of every business to stay up-to-date with the industry and consistently find solutions to meet the market demands. As a startup, you may want to consider allotting more time or even months to research and plan your next best move to avoid a failed execution.
There is a big difference between knowing the industry and understanding the market. You may probably be adept about a particular industry,but failing to understand and identify the market of your business will cause a major roadblock to your success. Your market is where you capitalise your expertise in the industry by aligning your business strategies, so your products and services can reach the right target market. Always have a clear picture of who your market is and only then can you veer away from the pitfall of failed product-market fit.
Some entrepreneurs don’t realise the importance of a stable and proper funding to keep the business afloat. Hence, startups fail and end up losing more money than gaining returns. So before you even get started, and assuming that your company has yet to reach the financial stability it hopes to achieve to operate long-term, there must be enough funds in your bank to sustain it for at least the first two years. It is also vital to keep your cash flow in check faithfully. In this way, your startup will survive at least until the business starts making real, steady profits.
It is your first responsibility as an entrepreneur to know the governing laws of owning a business in the UAE and be well acquainted with the business rules and regulations to ward off possible legal implications. Failing to do so may result in severe violations, and you may find yourself incurring penalties before you know it. The only way to protect your company from a legal pitfall is to educate yourself and stay on track with government updates regularly.
No company has survived without seeking advice or help from others. Even at the beginning of your business journey, consulting an expert is the only way to achieve a successful headstart. It begins at the period of business setup where a company formation firm like Decisive Zone will act as your partner during the incorporation process. The business setup consultants will help you navigate the many facets of setting up a business in the UAE. From ensuring that you meet all the government requirements for a successful company formation to providing you with professional startup advice, so you can grow in the competitive UAE marketplace.
If you are a startup company, there is always a phase of trial and error. At this stage, learning from your own mistakes and of others is pivotal to your growth as it is an opportunity to discover a more effective business approach. It allows you to change your perspective and have a deep awareness of what your business needs to thrive.
However, without the right strategy or external support, anything can go astray. So, to protect your company from the common startup pitfalls, we have compiled some helpful tips from the experts at Decisive Zone.
The root of failed startups is sometimes the lack of research and appropriate planning. No business is ever successful without going through the labour of comprehensive planning—from building your business model to formulating your business strategies and key delivery measures. Researching and planning are interminable phases of every business to stay up-to-date with the industry and consistently find solutions to meet the market demands. As a startup, you may want to consider allotting more time or even months to research and plan your next best move to avoid a failed execution.
There is a big difference between knowing the industry and understanding the market. You may probably be adept about a particular industry, but failing to understand and identify the market of your business will cause a major roadblock to your success. Your market is where you capitalise your expertise in the industry by aligning your business strategies, so your products and services can reach the right target market. Always have a clear picture of who your market is and only then can you veer away from the pitfall of failed product-market fit.
Some entrepreneurs don’t realise the importance of a stable and proper funding to keep the business afloat. Hence, startups fail and end up losing more money than gaining returns. So before you even get started, and assuming that your company has yet to reach the financial stability it hopes to achieve to operate long-term, there must be enough funds in your bank to sustain it for at least the first two years. It is also vital to keep your cash flow in check faithfully. In this way, your startup will survive at least until the business starts making real, steady profits.
It is your first responsibility as an entrepreneur to know the governing laws of owning a business in the UAE and be well acquainted with the business rules and regulations to ward off possible legal implications. Failing to do so may result in severe violations, and you may find yourself incurring penalties before you know it. The only way to protect your company from a legal pitfall is to educate yourself and stay on track with government updates regularly.
No company has survived without seeking advice or help from others. Even at the beginning of your business journey, consulting an expert is the only way to achieve a successful headstart. It begins at the period of business setup where a company formation firm like Decisive Zone will act as your partner during the incorporation process. The business setup consultants will help you navigate the many facets of setting up a business in the UAE. From ensuring that you meet all the government requirements for a successful company formation to providing you with professional startup advice, so you can grow in the competitive UAE marketplace.
HELSINKI, FINLAND: Today, it was announced that the newly established venture capital firm, NordicNinja VC, has made an investment into Finnish FLEXOUND - The Augmented Audio Company.
The company provides FLEXOUND Augmented Audio™ that adds the sense of touch to audio-visual listening experience — be it music, games, television, streaming or movies. Its proprietary technologies combine high-quality audio with physical sound wave vibration, creating a globally unique immersive experience. FLEXOUND attracts international businesses customers, especially from the automotive, aviation, and cinema industries. On 15th February 2019, it opened its first commercial movie theatre in Finland and further announcements are soon to come.
“When we started with our first therapy product Taikofon™ and then the home entertainment HUMU Augmented Audio Cushion™, we were constantly told that our technology should be embedded into cars and cinemas. And now we are doing exactly that. The investment and co-operation with NordicNinja enable us to grow faster within the target segments. FLEXOUND is disrupting audio by offering multiple benefits over traditional loudspeakers for instance being very energy-efficient and light weight.” says Mervi Heinaro, the CEO and Co-founder of Flexound.
“We are extremely excited to accelerate the international growth of Flexound.” says Shinichi Nikkuni, a Managing Partner of NordicNinja VC. “There has been already a great amount of international interest towards the company especially from mobility and cinema sectors.” says Marek Kiisa, a Managing Partner of NordicNinja VC.
NordicNinja VC started with over 100 million euros in January 2019 and is backed by Japanese blue-chip companies, Honda, Omron, and Panasonic, as well as the Japan Bank for International Cooperation. It aims to support scale-up goals in the Nordic and Baltic region through supporting the region’s startups expand into and develop business opportunities in Japan.
Abu Dhabi, United Arab Emirates (UAE) – Effective 28 October 2018, Etihad Airways will increase its flights from Abu Dhabi to Canada’s largest city, Toronto, from three to five weekly services.
The flights will be operated by Boeing 777-300ER aircraft, featuring 40 seats in Business Class and 340 in Economy Class.
Robin Kamark, Chief Commercial Officer, Etihad Aviation Group, said: “We are thrilled to announce more flights to cosmopolitan Toronto, one of the most successful and popular destinations on our global route network. This news has been eagerly anticipated.
“We have welcomed well over a million guests on our flights to Toronto since we launched the service almost 13 years ago. This development is great news for UAE nationals, for who Canada is an exciting trade, touristic, and cultural partner, and for Canadians, including the thousands residing here in the emirates. The UAE is also Canada’s largest export market in the MENA region, so the extra services are a boost for trade to and from the area and beyond.”
Etihad Airways inaugurated services to Toronto on October 2005, and since then the route has proved very successful for the airline, recording consistently strong demand to and from both cities.
Approximately 45,000 Canadian citizens reside in the UAE, with over 150 Canadian companies registered across the country. Citizens of both countries now enjoy visa-free entry for business and tourism on stays of up to six months.
Etihad Airways has a codeshare partnership in place with Air Canada, with the Canadian flag carrier placing its ‘AC’ code on Etihad services from Toronto to Abu Dhabi and from London Heathrow to Abu Dhabi. Under the agreement, Etihad Airways places its ‘EY’ code on Air Canada’s multiple daily services from Toronto to points across Canada including Montreal, Winnipeg, Saskatoon, St.Johns, Halifax, Regina, and Fort McMurray.
The additional frequencies will also benefit Etihad Cargo customers who can expect greater schedule flexibility and a 60 per cent cargo capacity increase on the route.
Abu Dhabi – Toronto schedule:
Effective 28 October 2018 (Timings local):
Flight No. |
Origin |
Departs |
Dest |
Arrives |
Aircraft |
Freq |
EY141 |
Abu Dhabi |
10:05 |
Toronto |
16:30 |
Boeing 777-300ER |
Tue, Thu, Fri, Sat, Sun |
EY140 |
Toronto |
22:55 |
Abu Dhabi |
19:40+1 |
Boeing 777-300ER |
Tue, Thu, Fri, Sat, Sun |