UAE. Majid al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, has announced the launch of its new integrated brand campaign that will debut on primetime television during May.
It is the company’s first comprehensive advertising effort since it unveiled a new brand direction and corporate identity in December last year.
The multi-platform campaign follows the re-brand of all Majid Al Futtaim’s brands and assets at the end of 2013, and celebrates the everyday ‘Great Moments’, made possible for consumers by Majid Al Futtaim’s iconic brands such as City Centre Malls, VOX Cinemas, Carrefour, Magic Planet, Najm Credit Cards, Ski Dubai and Mall of the Emirates.
The TV commercial showcases how the Majid Al Futtaim brands’ evolve everyday occasions to a level where they become great moments worth reliving, for the whole family. Whether it’s shopping in a world-renowned shopping mall; experiencing the 4th dimension in VOX Cinema; buying affordable daily necessities in the convenience of Carrefour hypermarkets; or living in harmonious residential communities. The campaign features a family experience moments beyond what they had imagined.
Iyad Malas, Chief Executive Officer – Holding at Majid Al Futtaim, said: “The campaign is a celebration of what Majid Al Futtaim stands for and will reinforce the name behind the unique experiences that are intertwined into the lives of 250 million people who experience our brands each year. The multi-channel approach provides a range of platforms to introduce the Majid Al Futtaim brand to entirely new populations as we continue our extensive expansion in MENA and beyond.”
The regional campaign will run for one year across television, outdoor, print and digital media. Consumers will actively be able to relate and identify with the brands through sharing the moments, which play a part in their everyday lives, via #greatmoments.
Tanita Sandhu, Brand and Communications Director at Majid Al Futtaim, said: "This campaign forges a deeper emotional connection with our customers by highlighting the moments that our brands play in their lives. We wanted to capture that moment of excitement and anticipation that one feels when they enter into a movie theatre or shopping mall. It truly celebrates Majid Al Futtaim family of brands as being part of the fabric of modern life.”
For first look of TV commercial please visit http://youtu.be/XnazC86yS7s
For a first look at the campaign please visit http://www.majidalfuttaim.com/greatmoments
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure, and to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 12 international markets, employing over 26,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. This includes Mall of the Emirates, City Centre malls, and also 4 community malls which are in joint venture with the Government of Sharjah. It holds exclusive rights to the Carrefour franchise in 19 markets across MENA and Central Asia, operating a portfolio of over 50 hypermarkets and over 50 supermarkets in 12 countries.
Majid Al Futtaim operates 92 VOX Cinemas screens and 17 Magic Planets across the region in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai among others. Majid Al Futtaim is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage and a healthcare business. In addition, it also has a joint venture operation with Dalkia and has recently expanded into food & beverage in partnership with Gourmet Gulf.